Gosha Rubchinskiy returned to the runway on June 15 with Forum, a Summer 2027 collection that looks closely at the communities and cultural processes shaping the present. The project continues his long study of youth culture, identity and self-expression, while placing fashion within a wider social conversation. Forum considers the places where people gather, exchange ideas and form new attitudes. Through that focus, the collection treats clothing as a way to read culture as it changes.
SPRING SUMMER 2027 MENSWEAR
Rubchinskiy uses Forum to examine the environments that produce new identities. The collection looks beyond garments as isolated objects and considers the systems around them. People, spaces, music, art and shared visual codes all inform how a generation presents itself. Forum follows those connections and asks how fashion can register cultural movement as it happens. The collection frames dress as one of several tools that allow people to express who they are, where they belong and how they see their time.
The title Forum suggests a place of exchange. It points to communities that grow through conversation, visibility and shared experience. Rubchinskiy builds the collection around that idea, focusing on the collective energy that appears when people gather around similar references and desires.
The Summer 2027 runway presentation extended this approach through its setting and collaborators. Rubchinskiy brought architecture, art, music and fashion into one environment, creating a show that treated the runway as a cultural space. He worked with architect Maria Kachalova, artist Semen Galinov and creative consultant Danila Polyakov.
Forum keeps the focus on the present, following the communities that shape new attitudes, visual codes and forms of self-expression. Rubchinskiy uses the collection to study how identity develops through shared spaces, collective energy and cultural exchange. The brand’s independent collective structure supports that direction, giving the project a sense of collaboration that extends beyond the runway.
