Tommy Hilfiger introduces its Winter 2026 campaign, bringing together an international cast of ambassadors and cultural personalities to share their favourite festive traditions. The campaign features Travis Kelce, JISOO, Arón Piper, Florian Wirtz, Dominik Szoboszlai, Jérémy Jacquet, Josh Hart and Quen Blackwell, each offering a personal interpretation of the holiday season. Through a series of weekly videos, the brand explores the habits, family rituals and individual preferences that make this time of year meaningful to its stars.
HOLIDAY SEASON
The campaign centres on the idea of a perfect holiday, inviting participants to discuss everything from family gatherings and seasonal meals to music and personal routines. The stories introduce a humorous perspective on festive traditions, with each personality sharing details of how they spend their time away from work.
Travis Kelce looks forward to experiencing his first holiday season as a married man. The athlete discusses his appreciation for familiar traditions and his excitement about introducing new ones, explaining that the festive period begins for him when the Christmas tree goes up.
JISOO prefers a slower approach to the holidays. The singer describes her ideal day off as an opportunity to sleep late, order a delicious meal and enjoy dessert without leaving home.
Other participants introduce their own seasonal activities. Arón Piper travels to northern Spain for an outdoor winter swim, while Florian Wirtz competes with his sister for control of the DJ equipment.
Quen Blackwell takes festive decorations further with an illuminated drone display. Jérémy Jacquet selects music from Guadeloupe, and Josh Hart brings goat curry into his holiday traditions.
Through these stories, the campaign presents different approaches to spending time with loved ones, reflecting the individual personalities of its international cast. The accompanying Winter 2026 collection approaches holiday dressing through modern preppy style, incorporating rich textures, seasonal colours and layered knitwear.
Kelce wears a wool work jacket, while Wirtz introduces one of the collection’s featured sweaters. Dominik Szoboszlai appears in a lambswool cable-knit sweater with warm tones, and Jérémy Jacquet layers a knitted polo over a striped top.
JISOO wears a crewneck cable-knit sweater, one of the brand’s signature wardrobe pieces. Josh Hart also chooses the wool work jacket, bringing the same design into his winter wardrobe.
Arón Piper pairs a lambswool cable-knit zip cardigan with a complete denim look, while Quen Blackwell makes an ultra-soft wool cable-knit sweater the central piece of her outfit.
Tommy Hilfiger describes family as a central influence on the brand since its founding. The designer explains that the campaign offers viewers a chance to discover a more personal side of the ambassadors who have become part of the Tommy Hilfiger community. The brand will release new campaign videos each week throughout the holiday season, continuing its focus on personal experiences and festive traditions.
