Some sneaker campaigns sell performance. The new Jacquemus x Nike Emerald Rise campaign sells a mood. Photographed by Dudi Hasson and conceived under Simon Porte Jacquemus, the Fall Winter 2026 images place the Moon Shoe in bright, unhurried settings where the sneaker is less a piece of footwear and more a part of the wardrobe. Male model on the rise from Ford Models in New York Anthony Thomason fronts the campaign.
The collaboration already has a story in our pages. Our coverage of the Nike x Jacquemus Fall 2026 drop traced the collection’s design logic, and this campaign shows how the label wants that logic to be felt on a body.
A Palette Built for Daylight
The Emerald Rise colorway is built around light. Pale blue nylon catches sun in the way it gathers and creases, a mint-green Swoosh adds a cooler accent, and lilac panels soften the edges. Cream laces and a bluecap tongue keep the palette from tipping into candy territory. In the campaign, every frame is arranged so the colors read as a single, deliberate system.
Hasson’s lens leans into warmth. The images carry a soft, filmic grain and rich skin tones, which give the pale sneakers something to push against. The effect is less glossy than most footwear imagery and more like a holiday snapshot that someone decided to keep. The strongest frame places a model on a chrome road bike, wearing an aqua bodysuit over a white tank. The sneakers rest on the pedal, their Swoosh matching the bodysuit almost exactly. The image never looks posed for the product. It reads as someone heading somewhere they would rather be.
That tension between action and ease runs through the set. The Moon Shoe began life as a running silhouette, and the campaign keeps a nod to that heritage through the bike and the street setting. It never asks the viewer to train. It asks them to linger.
The Sneaker as Styling Detail
A more playful image shows the model with his arms crossed, the sneakers pressed against his chest with laces facing out. The pose turns the shoes into a graphic device, and the Jacquemus branding on the heel becomes a small, confident signature. It is one of the few frames where the product takes center stage without losing the human element.
The bare-chested styling sharpens the message. Here the sneaker is not hidden under trousers or socks. It is worn as a statement, and the campaign treats that boldness as the point.
A Lifeguard Tower and a Quiet Beach
The beach frame is the most cinematic of the set. Anthony Thompson stands on the steps of a yellow and blue lifeguard tower, wearing an open yellow shirt over a white wrap, with a pair of Emerald Rise sneakers hanging from one hand. The tower’s bright colors echo the shoe’s palette, so the frame reads as one unified color story. The wide framing gives the figure room to breathe. The sand, pale sky, and empty horizon create a calm that feels more editorial than commercial, which is the campaign’s strongest move. It sells the feeling of an unhurried day rather than the mechanics of a product.
Anthony Thomason brings a loose, natural presence to the set. His tousled hair, relaxed posture, and easy confidence suit a sneaker meant for warm weather and long walks. Readers who follow Jacquemus will recognize the label’s love of color and light, while the Nike silhouette grounds the looks in something practical.
The casting also says something about who the Emerald Rise is for. The sneaker is not positioned as a niche collector’s piece. It is a shoe for people who dress for mood and for the seasons they actually live in.
Campaign and Collaboration in Context
This campaign closes a loop that started with the collaboration’s earlier chapters. Our January look at the Nike x Jacquemus Moon Shoe focused on how the label reshaped the original design, and our March feature on Solange Knowles and the collaboration considered how the pairing traveled beyond footwear circles.
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The Fall Winter 2026 campaign adds a new layer. It shows the Moon Shoe as a fashion object first, one that speaks through color, light, and the way a person carries it. For more on the label, visit our Jacquemus and Nike brand pages, or browse our sneakers section.
