Ad Campaign: Michael Kors Very Hollywood fragrance
Photography by Mario Testino
“Hollywood glamour is the ultimate escape,” said the designer during an interview at his Manhattan showroom Tuesday. “It is an emotional pull, no matter what your age — which gave us the idea for this fragrance. Everyone needs a little escape these days.”
“Carmen has been my muse for quite some time,” said Kors. “She’s such a chameleon — we can shoot her in a guy’s T-shirt or dripping in Fred Leighton jewels, and she looks fantastic in both.” The print campaign is expected to break in October fashion, beauty, lifestyle and entertainment magazines. One version, a multipage concept for entertainment magazines only, is intended to look like a tabloid section, while fashion, beauty and lifestyle books will get more traditional single- and double-page spreads (some scented) featuring the couple. Sampling vehicles include scented ribbons with gold-toned, charm-sized replicas of the fragrance bottle, in addition to the traditional vials on card and scented strips. Upward of 60 million scented impressions are being targeted.
*Photo credit/source: WWD