Balmain and H&M celebrated their collaboration with a launch event held yesterday in New York. The fashion show was held in font of star packed audience including Ellie Goulding, Diane Kruger, Alexa Chung, Rosie Huntington-Whiteley, Kylie Jenner, Lewis Hamilton, and Julia Restoin Roitfeld among others. Faces of the campaign Kendall Jenner, Gigi Hadid, Jourdan Dunn, and Dudley O’Shaughnessy was joined on runway by supermodels Karlie Kloss, Alessandra Ambrosio, and Joan Smalls to name a few. After the show Backstreet Boys brought back 90’s vibe with an exclusive live performance.
“Tonight is a dream come true for me. The energy and vibe is unbelievable, and to have the Backstreet Boys perform for Balmain x H&M is incredible. It is an honour for me to collaborate with H&M, and tonight’s launch is something that I will never forget” – Olivier Rousteing, creative director of Balmain.
See more of the Balmain x H&M launch event after the cut:
Photos by: Joe Schildhorn/BFA.com, Matteo Prandoni/BFA.com, and Studio Emma Svensson