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Marni Spring Summer 2017 Campaign by Barbara Probst


Discover Marni‘s Spring Summer 2017 advertising campaign featuring models Lisa Helene Kramer, Mali Koopman, Jess PW, and Luisana Gonzalez lensed by fashion photographer Barbara Probst. Art direction is courtesy of Giovanni Bianco & GB65, with styling from Lucinda Chambers, and production by Sylvia Farago LTD Production. In charge of beauty were makeup artist Tom Pecheaux and hair stylist Duffy.

The Marni Spring/Summer 2017 advertising campaign has freshness and vitality brought to it by the complex and sophisticated play on roles between model and photographer; where the act of photographing becomes the main subject of the image.
Using numerous cameras to take synchronised photographs from different angles, the artist Barbara Probst creates portraits of four women from various perspectives. Each of them interacts differently with the camera, to the point that they themselves become the authors of the images. A hyper realistic exchange of glances in a place that is not a place, where the profound meaning of the composition can only be appreciated when seen as a whole.



*Images Courtesy of Marni

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