Fashion designer Liam Hodges presented his Spring Summer 2018 Unveiled Tomorrows menswear collection on June 9th, during the ongoing London Fashion Week Men’s.
“Make some noise. We live in the city and online in search of noise. If silence is death, life must be noise. Consuming all the audio, media, political and visual noise maketh the 21st-centry human. The noise in my head won’t stop. I need a filter. I need to do me, not you, you and you. Who am I, what’s my name?
Much of LIam’s SS18 collection carries the legend NOISE or a screaming bear motif through-out. The bear is Munch’s Scream for a generation that just wants to be cute but the shit they have to deal with while moving onwards and upwards is breaking them down. The struggle is learning from this noise – from everything on our feed, how to originate not imitate? Don’t, how-ever, confuse the cuddly nature with weakness because these teddy bears have teeth!
Liam’s taking in of numerous references from grime, two step, pirate radio, ultimate car modding, through to spoken word artists, zine culture, anarchist scouting and folklore – Liam’s collections have always taken the same hyper-hybrid approach that incorporates sportswear and workwear silhouettes, with DIY culture, standing out amongst the spectrum of visual noise.“
Photography: Peter Cryer
Styling: Harry Lambert at Bryant Artists
Casting: TM Casting
Hair: Tina Outen @ Streeters using Bumble and bumble.
Makeup: Jenny Coombs @ LQD skin care.
Liam Hodges Team: Julien, Holly, Bryan, Mikey, Nelma, Kara, Jazz, Cassia, Paige, Bailey
Thank yo everyone at the British Fashion Council and Newgen. Lulu and Tash at Fashioneast, Judith, Jan, Angelia, Anna, Sarah, Marie and the CFE. The Lobby London. Charlie Porter, Matty Forster, Paul Siviter and everyone at Fila. Cora Delaney, Daryoush Haj-Najafi, T-Bone, Champ, Hector, James. Mum, Dad, Dave, Kez, Gang. Westminster, RCA.
Images courtesy of The Lobby