Fashion brand COS, which is well- known for its contemporary, practical yet chic design with a clean approach, has supported the arts in form of collaborations with established and upcoming artists, galleries and creative studios from the very beginning of the label on. Thus, the preference of the label for timeless designs but also innovative ideas clearly shines through. One of the most important factors of the labels’ creations is to made them last beyond the season. Once bought, you can keep them for years.
Needless to mention, we have to share the latest news from COS with you: the brand teamed up with Snarkitecture, the New York- based architecture studio founded by Daniel Arsham and Alex Mustonen to realize an impressive installation in Seoul from the 8th- 19th November of this year. For this collaboration, Snarkitecture took its inspiration from the collections and values of the fashion brand. The result is an exhibition that takes you on a journey through a contemplative environment: thousands of glass marbles will travel around the room and will therefore create a very unique setting. Incredibly interesting!
As exhibition location, The Gana Art Center, designed by architect Jean- Michel Wilmotte and situated in the Pyeongchang- dong area of the city, was chosen.
Karin Gustaffson, COS Creative Director, explains: “We are thrilled to be working with Daniel and Alex for the third time and excited to see the installation come to life. Their experimental style and ability to engage with people through interesting uses of materials really strikes a chord with us. We are delighted to bring this installation to Seoul- a vibrant and dynamic city that resonates strongly with our brand.“
Daniel Arsham and Alex Mustonen of Snarkitecture underline their happiness about this collaboration: “We’re very excited to continue our series of collaborations with COS for Snarkitecture’s first project in Seoul. The installation merges the technical sensibility of the latest COS collection with Snarkitecture’s approach to create a playful and interactive environment. We look forward to inviting everyone in Seoul to visit and experience the installation this fall.“
The installation will be open to the public from the 8th- 19th of November 2017 at the Gana Art Center, 97 Pyeongchang- dong, Jongno- gu, Seoul, South Korea. We think it is an incredibly inspiring project and a Must- visit in Seoul for November.
Picture Credit: COS x Snarkitecture, LOEWS PR || www.cosstores.com
Review by Sussan Zeck for D’SCENE Magazine
