Reality star Kim Kardashian West is launching KKW FRAGRANCE‘s advertising campaign on November 15, 2017 captured by fashion photography duo Mert Alas and Marcus Piggott. Beauty is work of hair stylist Chris Appleton at The Wall Group, and makeup artist Meredith Baraf.
The move marks the next chapter for Kim’s KKW beauty company, who by now is largely overshadowed by her younger sister’s beauty emporium. The KKWFRAGRANCE is to follow KKWBEAUTY which received a lukewarm reception from the beauty community. This is not Kim’s first fore into the beauty industry she already has seven fragrances under her belt signed under the ‘Kim Kardashian’ name. However, the new fragrance is part of the KKW Fragrance launch.
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