H&M Studio presented their Spring Summer 2018 womenswear collection with the lookbook before the show, that will be held in the Musée des Arts Décoratifs on rue de Rivoli, at the upcoming at Paris Fashion Week. H&M Studio will continue “see now, buy now” format they debuted last year. The SS18 collection was inspired by Japan’s minimalistic design and quiet grace. The lookbook features models Saskia de Brauw, Shanelle Nyasiase, and Frederikke Sofie.
“Evoking the urban grace and intrinsic minimalism of Japan, the H&M Studio SS18 collections for both men and women fuse clean silhouettes with a relaxed vibe, adding a touch of workwear along the way. The womenswear in particular also focuses on head-to-toe print and bright colours in the form of flowing full-length dresses, easy tunics worn over trousers, utilitarian tailoring and statement knits.“
“The Musée des Arts Décoratifs is such a beautiful, iconic venue and it’s wonderful timing that we have the opportunity to show H&M Studio in a place that will later host a major art exhibition of Japan, which greatly influenced our S/S 2018 collection. We’re also very happy to be sponsoring the exhibition, which no doubt will delve into the beauty and design sensibility of Japan” – Pernilla Wohlfahrt, H&M’s Design Director.
Discover H&M Studio’s SS18 menswear lookbook on our MALEMODELSCENE.NET