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Ray-Ban #ProudToBelong: The Journey to Belonging

Discover the Latest Campaign

Discover the latest Ray-Ban campaign #ProudToBelong that celebrates the moments of sharing. The campaign focuses on the moments of life that allow us to find ourselves and determine our sense of belonging.

RELATED: EYEWEAR

Each of us is travelling along a unique journey. Regardless of the destination, one thing is certain: they are the individual moments in defining our path. The laughter, racing and tears are the moments that lead to self-definition. Welcoming every opportunity and throwing ourselves headlong into each part of the journey we find ourselves and show our true identity. Moving from a sense of belonging to one of pride. – from Ray-Ban 

Celebrating the moments of sharing that enables us to rediscover ourselves, the campaign promotes three #PROUDTOBELONG shapes that represent different feelings: vulnerability and empathy – Ray-Ban Square, passion and joy – Ray-Ban Wayfarer, pride and confidence in themselves – Ray-Ban Wings.

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