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Prada and Miu Miu are the Latest Brands to Go Fur-Free

The announcement follows a positive dialogue with the Fur Free Alliance

Prada Resort 2020
Photography © Willy Vanderperre for PRADA

Italian luxury fashion houses Prada and Miu Miu have announced that they will no longer use animal fur in their designs or new products, starting with Spring Summer 2020 Women’s collections. Prada Group‘s announcement follows a positive dialogue with the Fur Free Alliance.

The ban is part of the Prada’s commitment to innovation and social responsibility, as the brand is focusing on use of innovative materials and ethical solutions.

Over the last year, Burberry, Versace, Tom Ford, Michael Kors and Gucci have all stopped using the fur for their designs.

Tamara Mellon

Let’s see how will the rest of the fashion world respond!

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