Italian luxury fashion houses Prada and Miu Miu have announced that they will no longer use animal fur in their designs or new products, starting with Spring Summer 2020 Women’s collections. Prada Group‘s announcement follows a positive dialogue with the Fur Free Alliance.
The ban is part of the Prada’s commitment to innovation and social responsibility, as the brand is focusing on use of innovative materials and ethical solutions.
Over the last year, Burberry, Versace, Tom Ford, Michael Kors and Gucci have all stopped using the fur for their designs.
Let’s see how will the rest of the fashion world respond!