Fashion designer Paria Farzaneh presented Spring Summer 2020 Virtue Signalling Collection, inspired y freedom, that explores if the pleasure we find in the media is deceiving, presented on Monday, June 10th, during the last day of London Fashion Week Men’s.
“The fascination started in trying to find why someone would ever feel so attached to an item of clothing. What makes them obsess over it? Why would they make sacrifices for something they couldn’t have instantly? Perhaps they find it rewarding to work hard for that piece?
The collection was never intended to be something that didn’t resonate. There has been an extreme pressure to create ‘newness’ in uncertain times, however the act of being able to anecdote and to be able to tell the next chapter of the story has never been lost.
Constant searching led to amicable feelings towards a certain colour that resonated, or a memory and an experience. The colours feel quite primary but this time there wasn’t too much ‘compromise’. Stains of orange, dirty purple, military khaki and acidic mustard yellow came in pairs. Each look had to follow one another in synchronicity.
The silhouette is soft, modest perhaps, with elements of creative pattern cutting, slashing a shirt’s form, imitating an apple pastry. Solemn tailoring is stripped away and is concluded in vibrant offcuts from the entire collection to create a bold suit, broken into geometrical panels.“
Styling: Paria Farznaeh
Casting: AKRAV Agency
Hair: Inanch Emir on behalf of Inanch London using Gold Class Hair
Footwear: Converse and Woody
Music: Trading Places Records
Production: Antony Waller
Special Thanks: Fereshteh Farzaneh, Hossein Farzaneh, Olly Smith, Milo Black, Brian Mboa, Romain Scaillet, Trading Places, Jasmine Jauneau, Toby Vernon, Sirinadda Mirrin, Jolanta Szewczyk, Stephanie Hertling, Ronja Stahl, Liz Arber, Ella Dror, Ashley Smith, Jeremy, Fabio Arciero, Joie-Juke Ryan & Sarah Benjamin from AKRAV Agency, Converse, Carhartt, Fiji Water, Woody Schuhe, Uniqlo, Innanch Hair, Oatly.
Images courtesy of © The Lobby London / Paria Farznaeh