• Latest
Max Mara

Max Mara Fall Winter 2019.20 photographed by Steven Meisel

July 2, 2019
Huaiyang’s Cultural Park Turns Flood Prevention into Design Innovation

Huaiyang’s Cultural Park Turns Flood Prevention into Design Innovation

July 11, 2025
Jordan Flight Court

Women’s Jordan Flight Court x Téla Crèpe Launches July 11

July 11, 2025
PUMA V‑S1

PUMA V‑S1 Debuts July 12 with 2000s Football Boot DNA

July 11, 2025
Angel Reese

Reebok Unveils Angel Reese 1 in Diamond Dust Colorway

July 11, 2025
Kobe 6 Protro Total Orange

Kobe 6 Protro Total Orange Sneaker Drops for WNBA Weekend

July 11, 2025
Rami Al Ali

Rami Al Ali Debuts on Couture Calendar with Damascus-Inspired Collection

July 11, 2025
Jet-Setting to Paris: Your Ultimate Guide to NYC to Paris Flights

How to Plan a Safe and Comfortable Australia Journey

July 11, 2025
Elisa Ossino Expands the Zoey Collection for Dieffebi

Elisa Ossino Expands the Zoey Collection for Dieffebi

July 11, 2025
Germanier Fall Winter 2025 Couture Collection

Germanier Fall Winter 2025 Couture Collection

July 11, 2025
Alex Israel and Oliver Peoples Join Forces for LA Wildfire Relief

Alex Israel and Oliver Peoples Join Forces for LA Wildfire Relief

July 11, 2025
Tommy Hilfiger Formula 1: From Hip-Hop Cool to the Fast Lane – Is This the Brand’s Winning Move?

Tommy Hilfiger Formula 1: From Hip-Hop Cool to the Fast Lane – Is This the Brand’s Winning Move?

July 10, 2025
ArdAzAei

The Folded Sea: ArdAzAei Fall Winter 2025 Collection

July 10, 2025
DSCENE
  • LATEST
  • FASHION
    • Ad Campaigns
    • Collections
      • Spring Summer 2026 Womenswear
      • Spring Summer 2026 Menswear
      • Fall Winter 2025.26 Womenswear
      • Fall Winter 2025.26 Menswear
      • Pre-Fall 2025 Collections
      • Spring Summer 2025 Womenswear
      • Spring Summer 2025 Menswear
      • Couture Collections
      • Bridal Collections
      • Capsule Collections
    • Jewelry
    • Lookbooks
    • Street Style
    • Backstage
    • Directory
      • Agencies
        • Creative Talent Agencies
        • Modelling Agencies
      • Brands
      • Photographers
      • Fashion Stylists
      • Hair Stylists
      • Makeup Artists
      • Female Models
      • Male Models
  • SNEAKERS
  • MAGAZINES
    • DSCENE Magazine
    • MMSCENE Magazine
    • EDITORIALS
  • EXCLUSIVE
    • Interviews
    • Exclusive
  • TRAVEL
    • Hotels
    • Restaurants
  • ART
    • Art
    • Design
      • Furniture
    • Architecture
      • Interior Design
  • SHOP
    • ABOUT
No Result
View All Result
DSCENE
  • LATEST
  • FASHION
    • Ad Campaigns
    • Collections
      • Spring Summer 2026 Womenswear
      • Spring Summer 2026 Menswear
      • Fall Winter 2025.26 Womenswear
      • Fall Winter 2025.26 Menswear
      • Pre-Fall 2025 Collections
      • Spring Summer 2025 Womenswear
      • Spring Summer 2025 Menswear
      • Couture Collections
      • Bridal Collections
      • Capsule Collections
    • Jewelry
    • Lookbooks
    • Street Style
    • Backstage
    • Directory
      • Agencies
        • Creative Talent Agencies
        • Modelling Agencies
      • Brands
      • Photographers
      • Fashion Stylists
      • Hair Stylists
      • Makeup Artists
      • Female Models
      • Male Models
  • SNEAKERS
  • MAGAZINES
    • DSCENE Magazine
    • MMSCENE Magazine
    • EDITORIALS
  • EXCLUSIVE
    • Interviews
    • Exclusive
  • TRAVEL
    • Hotels
    • Restaurants
  • ART
    • Art
    • Design
      • Furniture
    • Architecture
      • Interior Design
  • SHOP
    • ABOUT
No Result
View All Result
DSCENE
No Result
View All Result

Max Mara Fall Winter 2019.20 photographed by Steven Meisel

July 2, 2019
in Ad Campaigns, Anok Yai, Fall Winter 2019.20 Campaigns, Female Models, Max Mara, Mona Tougaard, Steven Meisel, Womenswear
2
Share on FacebookShare on Twitter
Max Mara
Photography © Steven Meisel for MAX MARA

Italian fashion brand Max Mara enlists fashion photographer Steven Meisel to captured their Fall Winter 2019.20 advertising campaign featuring models Anok Yai, Emily Driver, Hyun Ji Shin, Mona Tougaard, and Bente Oort.

“Right now, everyone’s talking about fashion that empowers women, but how exactly does that work? Max Mara says it’s all about clothes that allow you to shine. Glamour is the magic ingredient that puts the power into power dressing. More than just ’fashion’, glamour offers an armoury of personae, tricks and tools. Thinkers like Camille Paglia rejoice in that. ‘It’s men who suffer from conventions of dress,’ she says. Max Mara’s boss lady works that advantage to the full; she is sharper, smarter and sassier than ever.

Max Mara
Photography © Steven Meisel for MAX MARA
Max Mara
Photography © Steven Meisel for MAX MARA

What does Max Mara glamour translate into? A silhouette that’s strong at the shoulder; wider, boxier and leggier. Skirts that look as though they were cut from mens’ pants –above the knee, or ankle grazing- to wear with thigh high boots and svelte polo sweaters. Plush alpaca, camel and cashmere artfully bound in leather. A new luxe take on puffas –with camel’s hair wadding. In trademark camel, black, white, and tan, heritage prints discovered in the archive. A bold mix of tweed, jaunty checks, proudly faux croc and zebra. And for the working woman, workwear, literally; impeccably tailored utility vests, jackets and cargo skirts with multiple zips and pockets. The moodboard recalls that early nineties moment when the supermodels strutted the Max Mara runway in threes and fours. Happy and heroic, in technicolour total looks; the kind of bright optimism that we need a bit of now.“

Max Mara
Photography © Steven Meisel for MAX MARA
Max Mara
Photography © Steven Meisel for MAX MARA
Max Mara
Photography © Steven Meisel for MAX MARA
Max Mara
Photography © Steven Meisel for MAX MARA
Max Mara
Photography © Steven Meisel for MAX MARA
Max Mara
Photography © Steven Meisel for MAX MARA
Max Mara
Photography © Steven Meisel for MAX MARA

Images courtesy of © MAX MARA

Tags: ad campaignsFW19Steven MeiselWomenswear
admin

admin

Related Posts

Rami Al Ali
Couture Collections

Rami Al Ali Debuts on Couture Calendar with Damascus-Inspired Collection

July 11, 2025
Germanier Fall Winter 2025 Couture Collection
Couture Collections

Germanier Fall Winter 2025 Couture Collection

July 11, 2025
ArdAzAei
Couture Collections

The Folded Sea: ArdAzAei Fall Winter 2025 Collection

July 10, 2025
Giorgio Armani Kith
Ad Campaigns

Giorgio Armani and Kith Launch Summer 2025 Collection

July 10, 2025

Comments 2

  1. Pingback: Birgit Kos & Cara Taylor Model Sportmax Fall Winter 2019.20 Collection
  2. Pingback: Max Mara Takes Suiting to the Next Level with Tuxedo-themed Looks

dscene

Subscribe To Our Newsletter

DSCENE

DSCENE is curated as a daily art, design, fashion & lifestyle destination. DSCENE is non-for-profit fashion and culture basis organization which aims at further development of research on DSCENE values, as well as on providing educational services. Home of magazine editions DSCENE and MMSCENE – Click for more about DSCENE and for our Terms of Service.

Subscribe Our Newsletter

© 2024 DSCENE Publishing. All rights reserved.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Add New Playlist

No Result
View All Result
  • LATEST
  • FASHION
    • Ad Campaigns
    • Collections
      • Spring Summer 2026 Womenswear
      • Spring Summer 2026 Menswear
      • Fall Winter 2025.26 Womenswear
      • Fall Winter 2025.26 Menswear
      • Pre-Fall 2025 Collections
      • Spring Summer 2025 Womenswear
      • Spring Summer 2025 Menswear
      • Couture Collections
      • Bridal Collections
      • Capsule Collections
    • Jewelry
    • Lookbooks
    • Street Style
    • Backstage
    • Directory
      • Agencies
      • Brands
      • Photographers
      • Fashion Stylists
      • Hair Stylists
      • Makeup Artists
      • Female Models
      • Male Models
  • SNEAKERS
  • MAGAZINES
    • DSCENE Magazine
    • MMSCENE Magazine
    • EDITORIALS
  • EXCLUSIVE
    • Interviews
    • Exclusive
  • TRAVEL
    • Hotels
    • Restaurants
  • ART
    • Art
    • Design
      • Furniture
    • Architecture
      • Interior Design
  • SHOP
    • ABOUT
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.