• Latest
Max Mara

Max Mara Fall Winter 2019.20 photographed by Steven Meisel

July 2, 2019
DSCENE Magazine’s June 2025 Cover Story ‘Body Syntax’

DSCENE Magazine’s June 2025 Cover Story ‘Body Syntax’

May 23, 2025
Gentle Monster Teams Up with Bratz

Gentle Monster Teams Up with Bratz

May 23, 2025
New Balance 1906A Debuts in Neon Green

New Balance 1906A Debuts in Neon Green

May 23, 2025
A Sensual Escape with These Must-Have Bath Products

A Sensual Escape with These Must-Have Bath Products

May 23, 2025
Posters by Richard Prince Opens at Hetzler | Marfa

Posters by Richard Prince Opens at Hetzler | Marfa

May 23, 2025
MUBI Debuts First Look at The Mastermind

MUBI Debuts First Look at The Mastermind

May 23, 2025
Louis Vuitton Presents Cruise 2026 in Avignon

Louis Vuitton Presents Cruise 2026 in Avignon

May 23, 2025
LOEWE Revisits a Decade of Design with the Puzzle 10 Collection

LOEWE Revisits a Decade of Design with the Puzzle 10 Collection

May 22, 2025
Rabanne Presents High Summer 25 Atlantic Allusions

Rabanne Presents High Summer 25 Atlantic Allusions

May 22, 2025
Irina Shayk and Kendall Jenner Model Calzedonia Collection

Irina Shayk and Kendall Jenner Model Calzedonia Collection

May 22, 2025
Rolls-Royce Unveils Velvet Orchid-Inspired Spectre

Rolls-Royce Unveils Velvet Orchid-Inspired Spectre

May 22, 2025
Balenciaga and Lamborghini Reveal New Collab

Balenciaga and Lamborghini Reveal New Collab

May 22, 2025
DSCENE
  • LATEST
  • FASHION
    • Ad Campaigns
      • Fall Winter 2024.25 Campaigns
      • Spring Summer 2024 Campaigns
    • Collections
      • Fall Winter 2025.26 Womenswear
      • Fall Winter 2025.26 Menswear
      • Pre-Fall 2025 Collections
      • Spring Summer 2025 Womenswear
      • Spring Summer 2025 Menswear
      • Fall Winter 2024.25 Womenswear
      • Fall Winter 2024.25 Menswear
      • Couture Collections
      • Bridal Collections
      • Capsule Collections
    • Jewelry
    • Lookbooks
    • Street Style
    • Backstage
    • Directory
      • Agencies
        • Creative Talent Agencies
        • Modelling Agencies
      • Brands
      • Photographers
      • Fashion Stylists
      • Hair Stylists
      • Makeup Artists
      • Female Models
      • Male Models
  • SNEAKERS
  • MAGAZINES
    • DSCENE Magazine
    • MMSCENE Magazine
    • EDITORIALS
  • EXCLUSIVE
    • Interviews
    • Exclusive
  • TRAVEL
    • Hotels
    • Restaurants
  • ART
    • Art
    • Design
      • Furniture
    • Architecture
      • Interior Design
  • SHOP
    • ABOUT
No Result
View All Result
DSCENE
  • LATEST
  • FASHION
    • Ad Campaigns
      • Fall Winter 2024.25 Campaigns
      • Spring Summer 2024 Campaigns
    • Collections
      • Fall Winter 2025.26 Womenswear
      • Fall Winter 2025.26 Menswear
      • Pre-Fall 2025 Collections
      • Spring Summer 2025 Womenswear
      • Spring Summer 2025 Menswear
      • Fall Winter 2024.25 Womenswear
      • Fall Winter 2024.25 Menswear
      • Couture Collections
      • Bridal Collections
      • Capsule Collections
    • Jewelry
    • Lookbooks
    • Street Style
    • Backstage
    • Directory
      • Agencies
        • Creative Talent Agencies
        • Modelling Agencies
      • Brands
      • Photographers
      • Fashion Stylists
      • Hair Stylists
      • Makeup Artists
      • Female Models
      • Male Models
  • SNEAKERS
  • MAGAZINES
    • DSCENE Magazine
    • MMSCENE Magazine
    • EDITORIALS
  • EXCLUSIVE
    • Interviews
    • Exclusive
  • TRAVEL
    • Hotels
    • Restaurants
  • ART
    • Art
    • Design
      • Furniture
    • Architecture
      • Interior Design
  • SHOP
    • ABOUT
No Result
View All Result
DSCENE
No Result
View All Result

Max Mara Fall Winter 2019.20 photographed by Steven Meisel

July 2, 2019
in Ad Campaigns, Anok Yai, Fall Winter 2019.20 Campaigns, Female Models, Max Mara, Mona Tougaard, Steven Meisel, Womenswear
2
Share on FacebookShare on Twitter
Max Mara
Photography © Steven Meisel for MAX MARA

Italian fashion brand Max Mara enlists fashion photographer Steven Meisel to captured their Fall Winter 2019.20 advertising campaign featuring models Anok Yai, Emily Driver, Hyun Ji Shin, Mona Tougaard, and Bente Oort.

“Right now, everyone’s talking about fashion that empowers women, but how exactly does that work? Max Mara says it’s all about clothes that allow you to shine. Glamour is the magic ingredient that puts the power into power dressing. More than just ’fashion’, glamour offers an armoury of personae, tricks and tools. Thinkers like Camille Paglia rejoice in that. ‘It’s men who suffer from conventions of dress,’ she says. Max Mara’s boss lady works that advantage to the full; she is sharper, smarter and sassier than ever.

Max Mara
Photography © Steven Meisel for MAX MARA
Max Mara
Photography © Steven Meisel for MAX MARA

What does Max Mara glamour translate into? A silhouette that’s strong at the shoulder; wider, boxier and leggier. Skirts that look as though they were cut from mens’ pants –above the knee, or ankle grazing- to wear with thigh high boots and svelte polo sweaters. Plush alpaca, camel and cashmere artfully bound in leather. A new luxe take on puffas –with camel’s hair wadding. In trademark camel, black, white, and tan, heritage prints discovered in the archive. A bold mix of tweed, jaunty checks, proudly faux croc and zebra. And for the working woman, workwear, literally; impeccably tailored utility vests, jackets and cargo skirts with multiple zips and pockets. The moodboard recalls that early nineties moment when the supermodels strutted the Max Mara runway in threes and fours. Happy and heroic, in technicolour total looks; the kind of bright optimism that we need a bit of now.“

Max Mara
Photography © Steven Meisel for MAX MARA
Max Mara
Photography © Steven Meisel for MAX MARA
Max Mara
Photography © Steven Meisel for MAX MARA
Max Mara
Photography © Steven Meisel for MAX MARA
Max Mara
Photography © Steven Meisel for MAX MARA
Max Mara
Photography © Steven Meisel for MAX MARA
Max Mara
Photography © Steven Meisel for MAX MARA

Images courtesy of © MAX MARA

Tags: ad campaignsFW19Steven MeiselWomenswear
admin

admin

Related Posts

Louis Vuitton Presents Cruise 2026 in Avignon
Cruise - Resort Collections

Louis Vuitton Presents Cruise 2026 in Avignon

May 23, 2025
Rabanne Presents High Summer 25 Atlantic Allusions
Ad Campaigns

Rabanne Presents High Summer 25 Atlantic Allusions

May 22, 2025
Irina Shayk and Kendall Jenner Model Calzedonia Collection
Ad Campaigns

Irina Shayk and Kendall Jenner Model Calzedonia Collection

May 22, 2025
Frankies Bikinis Releases Sundae-Inspired Collection
Ad Campaigns

Frankies Bikinis Releases Sundae-Inspired Collection

May 21, 2025

Comments 2

  1. Pingback: Birgit Kos & Cara Taylor Model Sportmax Fall Winter 2019.20 Collection
  2. Pingback: Max Mara Takes Suiting to the Next Level with Tuxedo-themed Looks

dscene

Subscribe To Our Newsletter

DSCENE

DSCENE is curated as a daily art, design, fashion & lifestyle destination. DSCENE is non-for-profit fashion and culture basis organization which aims at further development of research on DSCENE values, as well as on providing educational services. Home of magazine editions DSCENE and MMSCENE – Click for more about DSCENE and for our Terms of Service.

Subscribe Our Newsletter

© 2024 DSCENE Publishing. All rights reserved.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Add New Playlist

No Result
View All Result
  • LATEST
  • FASHION
    • Ad Campaigns
      • Fall Winter 2024.25 Campaigns
      • Spring Summer 2024 Campaigns
    • Collections
      • Fall Winter 2025.26 Womenswear
      • Fall Winter 2025.26 Menswear
      • Pre-Fall 2025 Collections
      • Spring Summer 2025 Womenswear
      • Spring Summer 2025 Menswear
      • Fall Winter 2024.25 Womenswear
      • Fall Winter 2024.25 Menswear
      • Couture Collections
      • Bridal Collections
      • Capsule Collections
    • Jewelry
    • Lookbooks
    • Street Style
    • Backstage
    • Directory
      • Agencies
      • Brands
      • Photographers
      • Fashion Stylists
      • Hair Stylists
      • Makeup Artists
      • Female Models
      • Male Models
  • SNEAKERS
  • MAGAZINES
    • DSCENE Magazine
    • MMSCENE Magazine
    • EDITORIALS
  • EXCLUSIVE
    • Interviews
    • Exclusive
  • TRAVEL
    • Hotels
    • Restaurants
  • ART
    • Art
    • Design
      • Furniture
    • Architecture
      • Interior Design
  • SHOP
    • ABOUT
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.