Mercedes-Benz Fashion Week Berlin Autumn Winter 2020 will take place from January 13 – 15 2020. It will be situated in Kraftwerk, an event location in the center of Berlin. Interesting fact: Mercedes- Benz will celebrate the 25th anniversary of its global fashion engagement in January in Berlin. It started its support 1995 as title sponsor of Mercedes- Benz Fashion Weeks in Sydney and Melbourne. Since then, the number of global co-operations has been risen and it is still active in Australia. Nowadays, 80 platforms in more than 40 countries that support upcoming design talents, exist. Some of you may wonder what fashion design and the creation of cars have in common: for the creation of both of them creativity, the ability to create highly unique designs, innovation and strength to create amazing handcrafts are essential. Last but not least an innovative thinking and the courage to risk new designs are significant features as well.
In the context of its “Mercedes- Benz Fashion Talents Programme”, Mercedes- Benz will anew support and focus on introducing upcoming design talents. For Autumn/ Winter 2020, a group show of South African designers is planned. Thus, the automotive group underlines the importance of Germany as a location, but also promotes young designers and presents them to a wide audience.
The Group Show will be the kick off of Mercedes- Benz Fashion Week Berlin Autumn/ Winter 2020. Four South African designers have been invited to showcase their collections in Berlin: Clive Rundle, Floyd Avenue, Viviers Studio and Rich Mnisi. With their show, they will introduce the large variety of South African design, art, craftsmanship and tradition and at the same time interpret these inspiring influences in an incredibly innovative way. Worth of mentioning is the fact the design talent promotion programme started in South Africa in 2009. With its anniversary show, the circle will close 2020 in Berin and we are curiously awaiting to see the creations of the South African designers.
Review by Sussan Zeck for D’SCENE Magazine