Gentle Monster debuts its new eyewear collaboration with Grammy-winning artist, producer and DJ, Diplo. The collaboration also includes a 3D digital campaign Space Cowboy, inspired by musician’s signature cowboy look.
Discover more after the jump:
The campaign sees the artist embark on an adventure into space wearing Gentle Monster sunglasses to save the Earth and humanity from an unidentified light source that is causing disorder on Earth.
I was stoked to collaborate with Gentle Monster and work creatively in a different way. I’m grateful they were down to push the envelope with me, and I love what we created. Hope you wear them everywhere.
– says Diplo
The collaboration bridges the gap between classic and modern, highlighted within the design of the frames. It features two aviator-style frames: the LONE WOLF and THE CUB, made with lightweight premium titanium decorated with soft groove details, in four eye-catching colour iterations, such as orange, green, blue-green and red gradients, hand-picked by the artist.
The line drops on September 2nd at Gentle Monster flagships stores and online at www.gentlemonster.com.
Discover the styles in a gallery below:
RELATED: Read our exclusive interview with Gentle Monster brand director Gary Bott.