Instead of a grand runway show designer Matthew M. Williams and Givenchy have presented his debut collection with a simply photographer lookbook. Shot against a simple white backdrop the new Givenchy collection leaves no room for distraction. The vision and direction set by Matthew M. Williams with the new collection brings Givenchy to an edgier new era. Yet the designer does not stray away from the uber gloss sentiment already developed by the former creative director Clare Waight Keller. Matthew M. Williams, Creative Director, Givenchy has shared today:
“You find the pieces of the puzzle for a collection, building it from symbols and signs, but never forgetting the reality of the person who will wear it and bring it to life. The women and men should be powerful and effortless, equal and joyful, a reflection of who they really are – only more so. It’s about finding the humanity in luxury.”
In addition to statement from Williams the team adds: The Spring-Summer ‘21 collection explores Givenchy in the form of a stream of consciousness for Williams and is a ‘sampler’ of what is to come. This is a new beginning, yet is intermingled with elements of the archive and is a utilisation of Givenchy’s distinct lineage, pointing to the past, present and future. Above all, there is a sense of celebration, of the people who have led Williams here and those he wants to wear the clothes.
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News of Williams taking over Givenchy came at a moment unexpectedly, yet the designer was put fast to work completing the new collection for the ongoing Paris Fashion Week date.
Continue to our gallery to discover all fifty-four new looks from Givenchy and Matthew M. Williams:
