Alber Elbaz is back! After his departure from Lanvin back in 2015, the fashion world has missed the star designer. This Tuesday, at Paris Haute Couture Week, Mr. Elbaz made a comeback with the launch of his new label, AZ Factory with a 25-minute film, Show Fashion.
We are on a journey to design beautiful, purposeful, solutions-driven fashion that works for everyone. We are life, not just lifestyle, a place to experiment and try new things, our way.
– Alber Elbaz
Last year, the Swiss luxury group Richemont has announced that it had partnered with Mr. Elbaz as a majority owner of the brand with a €25 million investment. And our wait is finally over now that AZ Factory, has officially launched exclusively at Farfetch, Net-a-Porter and the brand’s official website.
The collection is presented in 3 chapters, including “MyBody” that consists of dresses that enhance natural curves, “SwitchWear”, which offers modular dressing from basics to a duchesse skirt plus pajamas, as well as the high fashion activewear “SuperTech-SuperChic”.
The line includes workwear staples such as knitted short-sleeve tops, leggings, bodycon dresses, sneakers, and jewelry; prices range from roughly $250 for tops, to $1000 for the dresses. AZ Factory is very much size-inclusive, with the sizes span from XXS to XXXXL.