London based fashion brand Self-Portrait enlists supermodel Kate Moss to star in their Autumn Winter 2021 Pre-Collection campaign lensed by fashion photographer Nigel Shafran. In charge of creative direction was Han Chong, with art direction from Ben Reardon, and styling by Marie Chaix. Beauty is work of hair stylist Gary Gil, and makeup artist Isamaya Ffrench. The campaign, shot in Gloucestershire, explores the mood of the moment, and it documents Kate Moss at her most natural. The collection focuses on soft fabrics and effortless silhouettes, and it features refined looks for both day and night.
What I love about Self-Portrait is their unique style and versatility which appeals to many different women. Han designs for the modern woman and I love his approach to the creative process. When they approached me to work together on this campaign I was excited – I really love the images we created together. – Kate Moss
If you ask me who optimises the Self-Portrait spirit and woman, it is, and always has been, Kate Moss. Her enormous appetite for life and her infectious sense of fun are what characterise the women I think about when I’m designing my collections – there is this sense of freedom, of effortlessness, of embracing life. It’s this attitude that inspires my work now more than ever, as the world readies itself to emerge from confinement, with a revived purpose. Working with Kate was a complete joy – I haven’t laughed as much all year as I did on set.! She is a complete professional, and makes the designs feel so easy and so instinctive. It was an honour to partner with her, and a dream come true. -Han Chong
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