Luxury house PRADA unveiled their Linea Rossa Fall Winter 2021 campaign, that explores crossing the line and going beyond, captured by fashion photographer Hugo Comte. In charge of creative direction was Ferdinando Verderi. The stars of the Beyond the Line campaign are talents from sport and dance worlds – basketball, ballet, skate and parkour.
“Both metaphorical and physical, literal and symbolic, the Linea Rossa represents the point of achievement, a personal best. What we strive not only to reach, but to exceed. Prada Linea Rossa has always been innately tuned to the demands of high-performance sporting endeavour, translated to daily life. For 2021, the America’s Cup sneaker, first created for the Luna Rossa team, is relaunched with its iconic and original design – sole, silhouette, and dual fabrication of textile and leather.” – from Prada