Discover BALMAIN Fall Winter 2022.23 Collection, that explores the downsides of digital world, presented on March 2nd, during the recently finished Paris Fashion Week. For the season, designer Olivier Rousteing was inspired by his not always pleasurable experiences with social medias. The collection finds strength in vulnerability, and safety in rebellion. It features pale colors whites, creams, light pastels, and soft denims, that represent truth and transparency. The collection also features the unlikely pairings of lace and other seemingly light and fragile materials with metal and neoprene.
Like so many others, I had initially naïvely believed that digital innovation would eventually be a force for nothing but positive changes. I was convinced that a more immediate and direct form of communication would enable new ways of sharing creative visions, while finally allowing everyone an entrance into fashion’s restricted runways and showrooms. And, yes, there have been many positive developments in fashion due to tech advances. But by now we’ve become all too familiar with the downsides of our new digital lives.
Much of my recent unhealthy obsession with hiding any signs of changes, discoloration and scarring as I healed from burns that I suffered last year can be directly traced to the fears that I had of exposing myself to the poisonous power of anonymous posters’ scornful judgements. But ultimately, that experience helped pushed me to realize that the only possible response to the incredible shaming potential of social media is to face it head on—addressing it with honesty and clarity, while drawing courage from the support and love of others. That was a breakthrough moment for me, a radical change of behavior that I can only describe as being truly liberating. – Olivier Rousteing