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HUF & X-Girl Celebrate Dub Rhythm With A New Collection

September 7, 2022
in Ad Campaigns, Capsule Collections, Female Models, Womenswear
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©HUF & X-GIRL

Streetwear label HUF teams up with cult 90s brand X-Girl for a X-Girl x HUF Sounds capsule collection paying homage to the rich culture of dub rhythm. HUF and X-Girl have both been long-recognized as legacy streetwear brands, pulling from music, art, sports, and other street culture influences. Founded in 1994 by Kim Gordon of Sonic Youth, X-Girl established itself as a cult 90s brand and pioneer of the “Girls Movement” in the fashion industry.

CAPSULE COLLECTIONS

©HUF & X-GIRL
©HUF & X-GIRL

HUF continues its 20th Anniversary celebration with an ongoing series of collaborations taking inspiration from its global community, and this collaboration celebrates the trailblazing history of both brands in a capsule that pays homage to dub music culture. Born from reggae and a subgenre of electronic, this capsule blends aesthetics and design elements found in dub rhythm & dancehall. Key dub-inspired elements found in the collection include a palette with shades like mustard, forest green, and burnt orange, and include details inspired by dancehall album covers and hand-painted signage. – from HUF

©HUF & X-GIRL
©HUF & X-GIRL

The HUF x X-Girl collection features lightweight cottons, rayons, terry cloth, and a custom pop-color camo print overlayed on an assortment of tanks, graphic tees, mesh headwear styles, and accessories. Key pieces in this capsule include the Home Team Jersey, the Resort Short & Short Set with an all-over dub-inspired print, the Camo Skate Pants, and the Bad Gyal Tank.The collection also includes a range of sunglasses designed in collaboration with Akila. With HUF’s logo on the temple and flat top frames that can be styled for a retro or futuristic look, the sunglasses will be available in two colorways; black frames with orange lenses, and a color-block option with green frames contrasted by white tortoiseshell arms.

©HUF & X-GIRL
©HUF & X-GIRL
©HUF & X-GIRL

The HUF x X-Girl collaboration was released on September 1st, 2022 and is available on HUF’s website and flagship store.

Tags: capsule collectionsWomenswear
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