Jennie appears in Chanel Coco Crush campaign for 2026, continuing her presence within the House’s fine jewelry universe. The collaboration extends her ongoing relationship with Chanel into the Coco Crush line, where music, fashion, and jewelry meet through a shared visual language.
JEWELRY
As a member of Blackpink, Jennie brings a recognizable cultural position shaped by global music, performance, and personal style. Her appearance in the 2026 campaign places her within Chanel Fine Jewelry, extending a connection that has developed across multiple seasons and categories.
The Coco Crush collection centers on the House’s quilted motif, translated into fine jewelry pieces crafted in precious metals, including Beige Gold. Supple chokers and sculptural designs define the line, focusing on form, surface, and how jewelry sits on the body. Within the campaign, these pieces appear as part of everyday styling as well as editorial presentation, reflecting Coco Crush’s position within Chanel’s contemporary jewelry offering.
Jennie’s involvement in Coco Crush reflects Chanel’s approach to casting across disciplines within a single campaign. Alongside her, the collection features figures from music, film, and fashion, including Gracie Abrams, Amandla Stenberg, Lucy Boynton, Amelia Gray Hamlin, and Mona Tougaard.
Jennie remains one of the most visible artists operating at the intersection of pop culture and luxury fashion. Her continued work with Chanel reflects how the House positions Coco Crush through figures who move fluidly between creative fields, audiences, and platforms.
The 2026 Coco Crush campaign featuring Jennie will be revealed on January 13. With this appearance, Chanel extends its fine jewelry story through a familiar collaborator, placing Coco Crush within an ongoing dialogue shaped by style, presence, and contemporary visibility.
