Italian leather goods company VALEXTRA presented The NoLo Bag with Observed in Milan campaign captured by the world-renowned photographer Peter Funch and directed by Daniël Sumarna. Turning his attention to the streets of Milan to interpret the NoLo Bag through his lens, Funch has captured the art of observation both artistically and materially by placing it at the heart of the social commentary his work provokes. Observed in Milan encapsulates Valextra’s intuitive approach to engineering beauty and as purveyors of urban craft.
Famous for capturing everyday scenes in a cinematic light, Funch’s ability to elevate an everyday snapshot into an artistic expression finds natural synchronization with Valextra’s engineered leather goods. Contrasting vibrancy with intrigue, his work mirrors the tension between sobriety and spontaneity that Valextra is always seeking to explore and delivers it with a sense of humour. His post- production process that sees him digitally reposition elements to compose his finished work introduces artistic irony to a seemingly naturalistic street-style image. – from Valextra
One of Valextra’s founding pillars was the art of observation with the founder constantly inspired by the observations he made of passers-by interacting with their leather goods from his atelier on Piazza San Babila. The NoLo Bag is born from the same timely intuition. A crossbody and shoulder bag, its two internal compartments and lock inspired by our 1950s archive make it a dynamic and distinctive everyday bag. Its name, meanwhile, is a nod to the creative melting pot emerging from the NoLo district of Milan; an epicentre of spontaneous exchange and contemporaneous spirit. – from Valextra