Fashion brand ACNE STUDIOS unveiled its Fall Winter 2022.23 campaign featuring pop star Rosalía lensed by photographer Paul Kooiker. In charge of styling was Haley Wollens, with set design from Jabez Bartlett. Beauty is work of hair stylist Olivier Schawalder, and makeup artist Anne Sophie Costa.
I love how bold but elegant everything is. To me, Acne Studios is a brand that takes care with the fabrics, the colors, the textures – everything is so well thought through, impeccable and fresh.
When I pose for a photographer, I always try to be myself but also try to channel an energy. What appealed to me the most about working with Paul [Kooiker] was that he has an atemporal style, his pictures could have been taken when photography was invented. But, at the same time, he transmits a freshness of the moment. His pictures are badass. – Rosalía
The fall collection was a collage of different ideas and feelings, so we wanted to explore this clash of historical references but with a cultural icon who feels so effortlessly of the moment. We felt Rosalía was the perfect fit because she has a unique ability to shapeshift through time, history, and culture, all with a contemporary lens. Meanwhile, there is a timelessness, brutalism, and elegance to Paul Kooiker’s work that felt right for the mood of the campaign. – Jonny Johansson, Creative Director of Acne Studios
The campaign tried to capture Rosalía in a way she is rarely seen. While shooting the videos I discovered that her movements were so strong and confident that we continued this way of working for the stills. The approach was to shoot the contemporary collection in a timeless and historical atmosphere – Paul Kooiker