Luxury fashion brand MCM presented the Holiday 2022 campaign starring Christine Quinn captured by Htat Lin Htut and directed by Maya Margolina. The Advent Calendar echoes the playful and bold themes that come with the holiday season and underpins the DNA of the German fashion luxury house. For MCM’s holiday campaign, Margolina created a unique and interactive look
into a mise en scène luxurious advent calendar. Showcasing MCM’s most beloved products, Quinn takes on the role of highlighting the diverse offerings that MCM encompasses, appealing to a wide array of audiences which remains a pillar for the brand.
It is a dream come true to be the face of the new MCM holiday campaign. As a longtime fan of their iconic logo totes, luggage, and clothing, MCM has always been a staple in my wardrobe. I am so honored to work with such an incredible creative and professional fashion house – from start to finish – and can’t wait for the campaign to come out! These items make the perfect holiday gift for your loved ones or ever better – you! Treat yourself not only because it’s the holidays, but because you deserve it. – Christine Quinn
MCM’s advent calendar offers a robust assortment of iconic products that speak to the MCM persona including a small Berlin Crossbody in a festive range of colors including 24k gold-plated hardware, an MCM fragrance shaped novelty crossbody bag, a holiday-edition MCM eau de parfum and an Après Ski capsule including an all-over Cubic Monogram jacquard-knit shimmer top with matching leggings. – from MCM
We are thrilled to have Christine as our muse for this Festive Campaign where our goal of presenting an over-the-top advent calendar that displays our iconic MCM offerings were met by Christine’s playful attitude and energy. – Dirk Schönberger, MCM Global Brand Officer
The production was the work of Carly Day and Sunday Pictures, with set design by Rosie Turnbull, styling by Billy Lobos, hair by Tina Outen, Christine’s makeup by David Razzano and nails by Naomi Yasuda. Also featured in the campaign are models Alexis, Dosha and Nazzer.
Topping it off, MCM will delight fans with a special release of its iconic hard case luggage in December. The assortment is available online and in-store now–with special drops planned throughout the festive season.
