The Barbie film, directed by Greta Gerwig, will be released this summer, and a new trailer has revealed more glimpses into the fantastically plastic Barbie Land. This includes more matchy-matchy bubblegum pink outfits worn by the title character, Margot Robbie, and Ryan Gosling‘s Ken as they sit in a convertible on their way to the real world. The film, distributed by Warner Bros. Pictures, will be released in theaters in July, and the new trailer hints at Gerwig’s dedication to Barbie world-building and style – right from the opening shot of Barbie’s feet slipping out of her shoes while maintaining their signature high arch. Meanwhile, the movie’s costumes have sparked interest since last June, when on-set photos of Robbie and Gosling, who were spotted wearing cowgirl and cowboy outfits as well as neon rollerblading ensembles complete with knee pads and visors, went viral.
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Plot details remain tightly under wraps, but Robbie has said that “Barbie” won’t be anything like what viewers expect. Gerwig has enlisted an A-list ensemble to star alongside Robbie and Gosling, including Will Ferrell as the Mattel CEO, Connor Swindells, Nicola Coughlan, Emerald Fennell, Kate McKinnon, Michael Cera, America Ferrera, Kingsley Ben-Adir, Rhea Perlman, Sharon Rooney, Ana Cruz Kayne, Ritu Arya and Jamie Demetriou, as well as additional Barbie and Kens, including Dua Lipa who is making her acting debut, Emma Mackey, Issa Rae, Hari Nef, Alexandra Shipp, Simu Liu, Scott Evans and Ncuti Gatwa. The posters featuring the actors came out yesterday, and fans were quick to make the posters even funnier by of course making memes out of it.
The posters spread swiftly on social media, encouraging observers to customize the advertising content. In other words, the Barbie movie poster has become more of a meme (like the one above with Ben Affleck) than the already enormously popular Barbie movie. The creators of the film created the Barbie Selfie Generator, a website that enables users to create their own variations of the Barbie poster in an effort to encourage others to keep parodying the posters. A pretty brilliant approach. The website automatically removes the background from your chosen Barbie or Ken’s head and shoulders once you upload a portrait-style shot. The altered image is then placed on a template that looks like the posters for the Barbie movies. Many options are available by customizing the text that will be displayed on your fake poster. It’s the closest thing to having your own role in Barbie’s cast!
