Fashion house Mugler has joined forces with Arianee to launch a groundbreaking initiative: digital product passports for Mugler’s handbags, starting with the Spiral Curve 01 and 02 series. These digital passports, accessible via smartphones, offer owners an immersive experience, including the ability to explore the product’s narrative and access unique benefits and features through a blockchain-verified platform. This innovation not only aligns with impending EU legislation but also caters to a rising consumer demand for brand transparency, transforming these handbags into interactive digital platforms.
Adrian Corsin, the Managing Director at Mugler, emphasizes the brand’s core values of audacity, creativity, and innovation, noting that the digital passport technology opens a world of possibilities for a more engaging, individualized client connection.
The pioneering Spiral Curve 01 and 02 bags, purchasable at fashion.mugler.com and selected boutiques, are set to become more than just fashion statements. They are gateways to a host of privileges, including product verification, exclusive material, previews, special invites, and more. Customers can activate their digital passport by scanning a QR code found inside their bag and using a two-factor authentication (2FA) code provided within a protected area of the bag.
This trailblazing project is energized by Arianee’s expertise, a company that has already established significant partnerships within the luxury sector. Arianee’s CEO and Co-founder, Pierre-Nicolas Hurstel, envisions that linking digital passports to tangible products will be pivotal for brands in enhancing circularity, complying with regulations, and elevating customer engagement. Working with Mugler showcases how these digital passports can not only meet the requirements of regulation but also pioneer new modes of client interaction and open up additional business prospects.
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