Tate McRae, known for her breakthrough single “You Broke Me First,” gained widespread acclaim for her raw, emotionally charged lyrics and soulful voice. With ‘Think Later,’ she steps confidently into the realm of pop revival, infusing her signature vulnerability into a sound that is undeniably fresh and contemporary.
Prior to the launch of her new album, Tate McRae’s recent single and music video, “Exes,” directed by Aerin Moreno and creatively guided by Bradley J. Calder, is widely regarded as a nostalgic nod to the early 2000s, both in sound and visuals. The track embodies the essence of “dirty pop music,” while the video is a vibrant homage to iconic hits such as Christina Aguilera’s “Dirrty,” Britney Spears’ “I’m a Slave 4 U,” and “Me Against the Music” by Britney Spears featuring Madonna. Tate McRae’s work is not only a breath of fresh air in the current music landscape but also raises an intriguing question: Are we witnessing a resurgence of the 2000s musical style?
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Emerging artists are often tasked with navigating a delicate balance between staying true to their roots and embracing the inevitable changes that come with fame. Canadian singer and songwriter, with her sophomore album titled ‘Think Later,’ not only manages to strike this balance but also ushers in a new era of her musical journey while paying homage to her Calgary roots.
Calgary, a city known for its vibrant arts and culture scene, has undoubtedly left an indelible mark on McRae’s artistic identity. ‘Think Later’ becomes a canvas where she paints a vivid picture of her roots, using elements of her upbringing to add depth and dimension to the pop landscape.
The album’s title itself suggests a fearless approach to creativity, urging both the artist and the audience to take risks and embrace the unknown. ‘Think Later’ is not just an album; it’s a mantra for her as she navigates the complexities of fame and artistic evolution. The tracks on the album serve as a sonic diary, chronicling the highs and lows of her journey in the music industry.
The tracklist boasts a diverse range of songs, each offering a unique glimpse into McRae’s experiences and emotions. From anthemic pop ballads as “Hurt My Feelings” or “Cut My Hair”, that tug at the heartstrings to upbeat and infectious tunes that make you want to dance.
Thematically, the album ventures into self-discovery and empowerment, with McRae expressing how the creative process allowed her to regain confidence in herself. The vulnerability in her lyrics creates a deep connection with listeners, making “Think Later” not just a collection of songs but a personal narrative shared between McRae and her audience.
Behind McRae is the RCA label and the whole album was co-executive produced by Ryan Tedder. We must not forget the incredibly talented people behind this album who are songwriters and co-producers Grant, Tyler Spry and Andrew DeRoberts.
Words by Music Contributing Editor Nikola Bajovic, Click here to listen to the 14th track THINK LATER by Tate McRae on Spotify.
i am obsessed with her
she is the moment!