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Why Matching Beach Co Ords Are Dominating Summer Style This Year

Making waves with matching beach co ords - the must-have Summer trend

January 17, 2024
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Beach Co Ords
©BENETTON, Photography by Giampaolo Sgura

Summer is on its way, and with it comes a wave of fresh and exciting fashion trends. One trend that’s making a splash this season is the resurgence of matching beach co ords. These perfectly coordinated sets have been spotted on beaches and boardwalks around the world, and it’s clear that they are here to stay. In this article, we’ll dive into why matching beach co ords are dominating summer style this year.

Effortless Chic

One of the reasons why matching beach co ords are all the rage this summer is their effortless chic appeal. These coordinated sets take the guesswork out of putting together a stylish beach outfit. With a matching top and bottom, you can achieve a polished and put-together look without spending hours in front of your closet.

Endless Versatility

Matching beach co ords offer endless versatility, making them a must-have addition to your summer wardrobe. You can mix and match the pieces with other items in your closet to create different looks. Pair the co ord top with a pair of high-waisted shorts for a casual daytime look, or dress it up with a flowing skirt for a beachside dinner. The possibilities are only limited by your creativity.

Bold Prints and Colors

Summer is all about embracing vibrant colors and bold prints, and matching beach co ords deliver just that. From tropical floral patterns to striking geometric designs, there’s a co ord set to suit every style and personality. Whether you prefer a monochromatic look or want to make a statement with eye-catching patterns, you can find a matching beach co ord that speaks to you.

Effortless Comfort

When you’re spending a day at the beach or by the pool, comfort is key. Matching beach co ords are typically made from lightweight and breathable materials like cotton, linen, or lightweight jersey. This ensures that you stay cool and comfortable, even in the sweltering summer heat. Plus, the relaxed fit of co ord sets allows for easy movement, making them ideal for activities like beach volleyball or a leisurely stroll along the shore.

Beach Co Ords
©BENETTON, Photography by Giampaolo Sgura

Effortless Coordination

Coordinating your outfit has never been easier than with matching beach co ords. No need to worry about finding the perfect top to go with your favorite swim bottoms or vice versa. With a co ord set, you have a perfectly matched ensemble that’s ready to go. This simplicity is a game-changer when you’re packing for a weekend getaway or a spontaneous beach day.

Celeb Style Inspiration

Celebrities have also been embracing the matching beach co ord trend, providing plenty of style inspiration for fashion-forward individuals. From Bella Hadid’s floral co ord set to Rihanna’s bold and colorful ensemble, A-listers are rocking these coordinated looks on red carpets and while vacationing in exotic locations. If you want to steal some star-studded style, matching beach co ords are the way to go.

Sustainable Fashion

Another reason why matching beach co ords are gaining popularity is their sustainability factor. Many brands are now offering co ord sets made from eco-friendly materials, such as organic cotton or recycled fabrics. This aligns with the growing trend of conscious consumerism, as more people are looking for fashion choices that minimize their environmental impact. By choosing a sustainable matching beach co ord, you can look good and feel good about your fashion choices.

Affordable Options

You don’t have to break the bank to embrace the matching beach co ord trend. Many affordable fashion brands are offering stylish co ord sets at wallet-friendly prices. This accessibility makes it easy for fashion enthusiasts of all budgets to try out this trend without sacrificing quality or style.

Giampaolo Sgura
©BENETTON, Photography by Giampaolo Sgura

Accessorizing Opportunities

Matching beach co ords also provide an excellent canvas for accessorizing. Whether it’s adding a wide-brimmed hat, oversized sunglasses, or statement jewelry, you can elevate your co ord set with accessories that showcase your personal style. The simplicity of the matching set allows your accessories to shine and create a unique look that’s all your own.

A Unifying Aesthetic

Matching beach co ords have a unifying aesthetic that can bring a sense of cohesion to group outings or family vacations. Co ord sets can be customized to match in color or pattern, creating a fun and visually appealing group photo opportunity. Whether you’re planning a beachside wedding, a family reunion, or a girls’ trip, coordinating co ord sets can add an extra layer of togetherness and style to the occasion.

Matching beach co ords are undeniably dominating summer style this year for several compelling reasons. Their effortless chic, endless versatility, bold prints and colors, and eco-friendly options make them a top choice for fashion-conscious individuals. Whether you’re lounging by the pool, strolling along the beach, or attending a beachfront event, a matching beach co ord is the ultimate summer style statement.

So, don’t miss out on this trend that’s taking the fashion world by storm – make sure to add some matching beach co ords to your summer wardrobe and embrace the ease and style they bring to your sunny days.

Images from Benetton Spring Summer 2023 Collection – See the full story here.

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