Lim Ji-Yeon Joins LOEWE as New Brand Ambassador

LOEWE, the renowned luxury fashion house, announced the newest addition to its family – Lim Ji-Yeon, a name synonymous with versatility and charisma in the South Korean entertainment industry, who has been appointed as the brand’s latest Brand Ambassador. This collaboration blends Lim’s sophisticated presence with LOEWE’s innovative spirit. Lim Ji-Yeon’s inclusion as a Brand Ambassador comes after her attendance at the brand’s Spring Summer 2024 show last September, where her presence and style captivated audiences and fashion lovers alike.

Lim Ji-Yeon made her debut in the 2011 film “Dear Catastrophe” and has since graced the silver screen in works such as “Obsessed,” “The Treacherous,” “Luck-key,” and “Tazza: One Eyed Jack.” Her talent and dedication have not gone unnoticed, as evidenced by her nomination for the Best New Actress Award at the Blue Dragon Film Awards for her role in “Obsessed.” Moreover, she won the Newcomer Award at both the 51st Daejong International Film Award and the 51st Baeksang Arts Awards, marking her early success in the industry.

In addition to her film roles, Lim Ji-Yeon has also starred in television dramas with appearances in “Windy Mi-poong” and other productions. However, it was her role in Netflix’s acclaimed series “The Glory” that earned her international recognition, and the prestigious Best Supporting Actress award at Korea’s 59th Baeksang Arts Awards.

Expressing her excitement about the collaboration, Lim Ji-Yeon remarked, “This ambassadorship is a great honor. I love LOEWE; it’s a sophisticated yet playful brand, and Jonathan Anderson is a true icon. I’m very excited to become part of the LOEWE family!“

Jonathan Anderson, the creative force behind LOEWE, also expressed his admiration for Lim Ji-Yeon, stating, “Lim Ji-Yeon’s vibe really aligns with what we do at LOEWE. She’s a passionate and skilled actress with an amazing ability to connect with her audience on an emotional level.“

 Lim Ji-yeon will star in the LOEWE Spring Summer 2024 women’s campaign lensed by fashion photographer David Sims. In charge of creative direction was Jonathan Anderson, with styling from Benjamin Bruno, set design by Poppy Bartlett, and production by Holmes Production. Beauty is work of hair stylist Jinhee Lim, and makeup artist Soye Lee.