Dries Van Noten, the acclaimed Belgian designer, has announced his decision to step down as the creative director of his eponymous fashion house. This announcement comes as Van Noten prepares for his final show in this role, scheduled for the men’s Spring Summer 2025 season during Paris Fashion Week in June. The Spring Summer 2025 womenswear collection, set for release in September, will be designed by Van Noten’s studio team as the brand, currently owned by the Spanish perfume and fashion conglomerate Puig, seeks a successor.
Van Noten’s departure marks the end of an era for one of the most influential figures in contemporary fashion. Having founded his brand in 1986, Van Noten emerged as a member of the “Antwerp Six,” a group of Belgian designers known for their innovative approach to fashion that challenged the industry norms throughout the 1990s. His designs are celebrated for their unique blend of colors, prints, and intricate details, often drawing inspiration from a wide range of cultural and artistic influences.
In 2018, Van Noten sold a majority stake in his company to Puig, a move that enabled the brand to expand its product line into beauty and fragrance, open new stores, and strengthen its operational capabilities. Despite stepping down, Van Noten will remain a significant minority shareholder and continue to be involved in the brand, focusing on select projects. This transition aims to make room for new talent to bring fresh vision to the Dries Van Noten brand while ensuring its legacy continues.
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The search for Van Noten’s successor is already underway, with potential candidates being considered for their ability to continue the brand’s story while honoring its distinguished heritage. Puig’s chairman and CEO, Marc Puig, expressed his respect for Van Noten’s decision and commitment to preserving the brand’s legacy as they move into a new chapter.
Van Noten’s influence extends beyond his designs, as he has been a vocal advocate for a more sustainable and thoughtful approach to fashion. His decision to step down reflects a desire to explore new interests and passions while allowing the brand he built to evolve under new creative leadership. The fashion world eagerly awaits the announcement of the new creative director, who will have the daunting task of following in the footsteps of one of the industry’s most creative and respected figures.
