Adidas Basketball continues its celebrated partnership with NBA star Damian Lillard by unveiling the Dame 9, the latest in Lillard’s signature line. Known for his clutch performances and game-changing skills, Lillard’s newest sneaker is designed to keep up with his high-intensity style of play.
SNEAKERS
The Dame 9 is the lightest model in the Dame series, packed with features that cater to powerful athletes and seamlessly blend functionality with style.
Design
The Dame 9 stands out as the lightest shoe in the Dame franchise, weighing in at just 14.5 ounces. This lightweight construction is engineered to enhance mobility, making it ideal for quick cuts and explosive movements on the court. The internal Lycra bootie provides a snug, supportive fit around the ankle, offering stability during aggressive play. The inclusion of Lightstrike technology in the midsole further reduces weight while providing zoned cushioning, ensuring both comfort and protection for the foot.
Adidas has also prioritized grip and agility in the Dame 9. The outsole features a multi-directional pattern and varied density, offering exceptional grip that enhances performance during rapid direction changes and sudden stops. The Total Torsion system extends stiffness and support throughout the full length of the foot, maximizing force transfer and enhancing the shoe’s overall responsiveness. Reinforced with a nubuck toe cap, the Dame 9 promises durability and protection, even in high-abrasion areas.
Adidas Dame 9 X Bape
Continuing their successful partnership from the Dame 4, Adidas and Japanese streetwear brand BAPE® bring their signature aesthetic to the Dame 9. This collaboration introduces two standout colorways: a green version with gold accents, featuring a gum outsole and the iconic BAPE® ABC CAMO pattern on the upper, and a red version with similar gold details and BAPE®’s SOLID CAMO pattern. A special friends and family edition offers a USA-inspired colorway with a tonal SOLID CAMO upper, gold accents, and a distinct ABC LINE CAMO collar.
Adidas Dame 9 X Bape comes with custom co-branded BAPE® CAMO sock liners and alternate laces, all packaged in a unique co-branded box, adding an extra layer of exclusivity and collectibility. The collaboration extends beyond footwear, featuring matching apparel like reversible mesh jerseys, shorts, co-branded socks, and a Damian Lillard BABY MILO® t-shirt, perfect for fans wanting to complete the look.
Campaign
The launch of the Dame 9 is accompanied by campaign videos highlighting Lillard’s relentless work ethic and dedication, both on and off the court. The narrative encapsulates his “always-on” mentality, showcasing how Lillard brings the same intensity to every aspect of his life. This message resonates with athletes and fans alike, emphasizing that the Dame 9 isn’t just a shoe but a symbol of endurance and dedication.
Damian Lillard himself sums up the essence of the Dame 9: “Whether you’re making headlines in clutch moments or just pulling up in style, we’ve got you. This shoe is built for endurance, embodying the relentless grind and dedication it takes to rise to the top. It’s for the grinders, the dreamers, and everyone ready to elevate their game. It’s always Dame Time.”
Release and Availability
The limited-edition adidas Dame 9 x BAPE® collection, priced between $25 and $160, will be available on August 31, 2024. Fans can purchase the collection through the Adidas CONFIRMED app, selected retailers, and BAPE.COM. With its blend of cutting-edge performance technology and iconic streetwear style, the Dame 9 is set to make waves both on the court and in the sneaker world.
