SKIMS has embraced the spirit of the season with its highly anticipated annual holiday family campaign, featuring Academy Award-winning actress Goldie Hawn, actress and singer Kate Hudson, and actor Oliver Hudson. Captured by renowned photographer Harmony Korine, the campaign exudes warmth , showcasing the Hawn/Hudson family alongside their partners and children as they model this year’s must-have pieces from the SKIMS Holiday Shop.
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For Goldie Hawn, this campaign is a perfect reflection of what the holidays mean. “For me, the holidays are all about family time, so getting to shoot this campaign and soak up these magical moments with my kids and grandkids is just the best!” she shares. Hawn, dressed in the coziest SKIMS loungewear, embodies the brand’s message of comfort, noting how the Holiday Shop has everything needed to snuggle up in style. “The SKIMS Holiday Shop is a total game-changer – it’s packed with the coziest, softest pieces that I’ll be living in all season long. Bring on the snuggles!”
This year’s SKIMS Holiday Shop offers over 150 limited-edition styles, including the signature Unisex Fleece Sets, Pointelle collection, and the ever-popular Cozy collection. Whether it’s for holiday photos or lounging by the fire, SKIMS offers a range of festive yet comfortable options that are perfect for making new holiday traditions.
Kate Hudson is equally enthusiastic about being part of the campaign, describing it as an honor to feature her family in SKIMS’ iconic holiday celebration. “SKIMS’ holiday campaigns are always so memorable, and to be featured as a family this year is such an honor,” Hudson shares. “The collection is a total dream – from the styles to the patterns, there’s something for everyone. It was so much fun to match with my kids, and I know these pieces will make our holiday moments even more cozy.” The holiday shop is all about comfort and connection, and Kate’s joyful energy shines through in every image.
Oliver Hudson also chimed in, adding his own laid-back take on the family fun. “SKIMS made it so easy to get the whole family in matching outfits this year! The pieces are cozy and festive without compromising on style. Everyone’s happy – no one put up a fight,” Oliver jokes, emphasizing how the brand has made holiday dressing stress-free. His comment captures the essence of what makes SKIMS special: effortlessly bringing family together in style and festive spirit.
Since 2021, SKIMS has redefined holiday campaigns with iconic family portraits, previously featuring celebrity families like Snoop Dogg’s and the Mahomes‘. This year, SKIMS continues that beloved tradition with the Hawn/Hudson family, highlighting the warmth and magic that comes with togetherness. As Kim Kardashian, SKIMS co-founder and chief creative officer, explains, “We design our holiday collections to be iconic and full of surprises, but at the heart of it, we want to create a sense of family that feels inviting. The Hawn/Hudson family’s magnetic and playful energy truly emanates throughout the campaign, adding such warmth to the collection.” The 2024 SKIMS Holiday Shop makes it easy to embrace the festive season in comfort and style, with something for everyone—including even the family pets.
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