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SKIMS Introduces The Ultimate Hips for Hourglass Definition

SKIMS expands its shapewear range with a design focused on creating a fuller, more contoured lower body.

June 5, 2025
in Ad Campaigns, Kim Kardashian, Skims
0
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SKIMS Introduces The Ultimate Hips for Hourglass Definition
Courtesy of SKIMS

SKIMS introduces The Ultimate Hips, available today, June 5th, offering a new approach to sculpting the body. Designed to enhance the hips and define a more rounded silhouette, the launch brings a solution specifically tailored for those seeking a fuller figure through targeted support.

Crafted with soft foam pads built directly into the hips, The Ultimate Hips delivers a more pronounced curve. The piece hits mid-thigh and includes mid-level compression to support the waist and lower body. Unlike bulkier shapewear, it prioritizes form and control with a structure that flatters while staying discreet under clothing.

 

View this post on Instagram

 

A post shared by SKIMS (@skims)

The mid-thigh length and raw cut leg opening help the garment lie flat against the skin. This ensures clean lines beneath skirts, dresses, or pants. Meanwhile, the interior waistband elastic and closed gusset increase comfort and control, offering structure without sacrificing wearability. SKIMS has engineered this product to meet the everyday demands of users who want visual lift and balance in their lower body proportions.

Courtesy of SKIMS

With a retail price of $108, the piece enters the SKIMS shapewear lineup as a unique addition specifically designed to fill a gap in the market. Unlike traditional shapewear, which often flattens or compresses indiscriminately, The Ultimate Hips focuses on shape-building. Instead of minimizing, the goal lies in enhancing, delivering fullness at the hip for a more contoured silhouette overall.

This launch extends SKIMS’ ongoing push to diversify the solutions it offers across the shapewear category. Known for building products that cater to specific body goals, SKIMS continues to reshape expectations of intimate apparel.

 

View this post on Instagram

 

A post shared by SKIMS (@skims)

By responding to demand for more targeted structure, the brand addresses gaps in both the aesthetic and practical performance of traditional shapewear. The Ultimate Hips joins a wider offering that includes waist trainers, sculpting bodysuits, and smoothing shorts, each designed with a purpose beyond standard compression. In this case, SKIMS positions the product as a tool for shaping, not hiding, the body.

Courtesy of SKIMS

As SKIMS continues to expand its influence across the intimate wear space, this launch reflects a clear shift toward precision solutions that cater to specific shaping goals. Available now at $108, The Ultimate Hips offers both visual transformation and structural support in a single, wearable product.

Tags: kim kardashianshapewearskims
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