On December 3rd, Pucci infused Art Basel Miami Beach with its vibrant energy, transforming the Miami Beach Botanical Garden into a kaleidoscopic “fun fair” that epitomized the brand’s dynamic ethos. The event, curated by Artistic Director Camille Miceli, creatively combined art and fashion with a playful twist. Guests enjoyed interactive games and whimsical “Puccified” activities ranging from gelato stands to fortune tellers and magicians. The night culminated in a high-energy disco party led by Disco Bambino, known for its electrifying Italo-disco beats, creating an unforgettable evening.
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The dynamic guest list included Artistic Director Camille Miceli, rapper Gunna, singer Saint Jhn, art historian Diana Widmaier Picasso, and socialites like Cindy Prado, Fernanda Liz, and Kristen Noel Crawley. Miami’s creative elite, including Kennedy Yanko and Alan Faena, mingled with influencers and style icons such as Tinx and Paola Alberdi, contributing to the event’s lively atmosphere, making it a standout gathering at this year’s Art Basel.
Starting December 4th, Pucci extended its artistic influence beyond the fairground. The fashion house’s iconic prints adorned the entrances and sidewalks of both the Miami Beach Convention Center and the Botanical Garden, ensuring Pucci’s presence remained integral to the Art Basel experience. This bold installation highlighted the brand’s commitment to combining fashion with public art.
DSCENE editor Katarina Doric spoke with Camille Miceli during the event to explore Pucci’s artistic synergy with Art Basel:
How’s Art Basel treating you so far?
Honestly, I couldn’t ask for more. The energy here is incredible, and it’s such a unique event. It’s been a joy to bring Pucci’s vibrant world to this space. Basel has this wonderful mix of art, fashion, and culture that aligns perfectly with Pucci’s DNA.
What’s your personal connection to Art Basel?
Art has always been a part of my life. My father published art books, so I grew up surrounded by it. Over the years, I’ve become a collector myself, which deepens my appreciation for events like this. There’s something magical about seeing how art can inspire and connect people, and being part of this dialogue through Pucci feels very natural to me.
“Pucci’s prints are like wearable art. They’re hand-drawn, with a level of detail and creativity that truly embodies an artistic spirit. It’s not just about creating something beautiful; it’s about telling a story, evoking emotion, and celebrating craftsmanship.”
Have you had a chance to explore the exhibitions?
Yes, I visited the Rubell Collection, which was incredible. It’s always exciting to see how contemporary artists are pushing boundaries. I also spent some time at NADA and was really impressed by the emerging talents on display. Events like these remind me why I love being part of the art and fashion worlds.
Pucci’s prints feel inherently artistic. How do you see the brand’s connection to art?
Pucci’s prints are like wearable art. They’re hand-drawn, with a level of detail and creativity that truly embodies an artistic spirit. It’s not just about creating something beautiful; it’s about telling a story, evoking emotion, and celebrating craftsmanship. Fashion and art are deeply intertwined, and Pucci’s legacy reflects that. Our work has always been about translating the joy and energy of art into something people can live in and experience every day.
“These events are central to what we’re building with Pucci. We’re not as big as some of the other houses, but that’s an advantage. It allows us to be nimble and creative, to craft unique experiences that resonate with our audience.”
What’s next on your agenda after Basel?
I’m off to the Cayman Islands for a quick break. It’s been a busy season, and I’m wrapping up work on our winter collection. We’re also preparing for a major event in April to showcase our summer collection. It’s all about creating experiences that reflect the Pucci lifestyle—vibrant, unexpected, and joyful. We’re constantly exploring new ways to bring our world to life for people.
Pucci has been doing these immersive, off-schedule shows. How does that align with your vision for the brand?
These events are central to what we’re building with Pucci. We’re not as big as some of the other houses, but that’s an advantage. It allows us to be nimble and creative, to craft unique experiences that resonate with our audience. Whether it’s a show in Capri or a fun fair in Miami, we want people to feel the Pucci lifestyle—the vibrancy, the joy, the artistry—in everything we do.
The evening perfectly captured the bold yet joyful essence of Pucci, blending fashion, art, and fun in a way that only the Florentine house can. Camille Miceli’s vision continues to redefine how fashion engages with culture, proving that Pucci’s world is as playful as it is creatively enduring. Art Basel Miami Beach will undoubtedly remember this colorful takeover as a highlight of its 2024 edition.
