Ryota Iwai, the creative force behind AURALEE, unveils a deeply personal Fall Winter 2025 collection inspired by the authenticity and individuality of those closest to him. The collection explores the enduring connections we have with the objects and clothing that shape our identities, drawing on both nostalgia and contemporary elegance to craft a wardrobe that feels deeply personal yet inherently versatile.
Iwai’s muse for this collection is a friend whose wardrobe captures a rich mix of sophistication and sentimentality. From tailored suits to vintage t-shirts, their ability to connect contrasting styles reflects a life story told through clothing. This sense of effortless individuality serves as the foundation for a collection that seeks to honor personal artifacts while reimagining them in modern contexts.
AURALEE Fall Winter 2025 collection celebrates the interaction between cherished keepsakes and contemporary pieces. It pays homage to the emotional weight of clothing, an old leather jacket, a knit cardigan from childhood, or a weathered baseball cap, that carries memories while adapting to the demands of today. This concept comes to life through the thoughtful combination of luxurious new designs and elements of nostalgia. The collection creates a space where an old t-shirt holds the same value as a cashmere coat, emphasizing that style is as much about the memories we carry as the fabric itself.
Outerwear, such as double-breasted cashmere coats and leather jackets, showcases fine craftsmanship, while shrunken knitwear and relaxed blousons with vintage-inspired collars offer warmth and ease. Designed to transition between the demands of urban life and moments of leisure, these garments prioritize practicality without sacrificing sophistication. The color palette reflects this thoughtful balance, incorporating natural textures and rich tones like olive, brown, and charcoal. Vibrant accents of red and green, alongside softer colors, bring depth and variety, ensuring the collection feels dynamic yet cohesive.
AURALEE showcases its dedication to quality through custom-designed fabrics that enhance the collection’s refined aesthetic. Lightweight cashmere moleskin, minimally processed merino mouton fur, and lamb leather with a vintage creased finish underscore the brand’s attention to material innovation. Washable silk fleece adds a smooth, modern touch, while rare yarns like baby suri alpaca and cashmere provide luxurious softness to knitwear. These carefully chosen materials not only reflect the brand’s dedication to craftsmanship but also reinforce the narrative of mixing past influences with contemporary design.
Styling & Art Direction by CHARLOTTE COLLET
Casting by BEN GRIMES CASTING
Hair by JOSEPH PUJALTE (BRYANT ARTISTS)
Make up by CHRISTINE CORBEL (MA+ TALENTS)
Show Direction by SHIGE KANEKO (SHIGE KANEKO CO., LTD.)
Production by EYESIGHT
Music Supervision by PILOOSKI
Film by YOHEI HAGA
Photo (runway) by LUCA TOMBOLINI
Photo (behind the scenes) by LOCAL ARTIST
