Andrej Gronau Fall Winter 2025 collection presented at Berlin Fashion Week, redefines conventional notions of value, drawing inspiration from bric-à-brac, heirlooms, and forgotten treasures. This season, the designer shifts the focus toward objects that may seem insignificant yet hold deep personal meaning, examining how sentiment transforms the worth of everyday things.
The collection takes cues from the intimate world of collected objects, those small, decorative, or seemingly purposeless items that fill homes with history and personality. From wrinkled metallics that reshape into ornamented jackets to delicate knits resembling paper ribbons, the collection reinterprets nostalgia into a playful yet refined wardrobe.
What holds worth when it lacks function? The collection proposes that value is not defined by purpose but by the emotions objects evoke. Faded textures sit beside polished surfaces, while soft and structured fabrics coexist, mirroring the unpredictable nature of personal collections.
Oversized collars take inspiration from antique figurines, adding a dramatic touch to structured tailoring. Plush, furry textures evoke childhood memories of stuffed toys, while star-shaped cutouts reference the tactile, imperfect quality of childhood crafts. The contrast between voluminous silhouettes, such as puffed sleeves and flared skirts, and clean, utilitarian tailoring results in a balance of whimsy and structure.
By incorporating the aged beauty of vintage decor, the shimmer of tinsel, and the soft glint of rhinestones, the collection presents a vision where clothing becomes a vessel for nostalgia. Instead of prioritizing material worth, these pieces highlight emotional resonance, encouraging the wearer to see garments as extensions of memory and self-expression.
The collection invites introspection, asking wearers to reconnect with the childlike wonder of seeing objects for what they are, beyond function, beyond materialism. Through playful reinterpretations, Andrej Gronau bridges the sentimental and the avant-garde, crafting pieces that feel both familiar and unexpected.
Accompanying the collection is an original soundtrack composed by music artist and producer Rui Ho, created specifically to reflect the theme of sentimental beauty and nostalgia. This soundscape amplifies the collection’s vision, enhancing the sense of stepping into a world where personal artifacts and memories take center stage.
Fragrance also plays a role in the presentation. J.F. Schwarzlose, a German perfume house established in 1856, provides a scent that evokes childhood memories of dressing up in parental clothing, experimenting with perfumes, and the transformative act of play. This sensory layer reinforces the collection’s exploration of how fashion, scent, and sound interact to shape identity and memory.
Through a mix of texture, contrast, and ornamentation, Fall Winter 2025 embraces the imperfections and eccentricities of cherished objects. Each piece encourages reflection on why we hold onto certain things, how they shape us, and the emotions they carry.
