The once common mall staple GAP is making a significant comeback in high fashion, most notably showcased on the red carpets of Hollywood’s premier events. This year, Timothée Chalamet made a statement at the Oscars 2025 nominee dinner by donning a bespoke ensemble from GapStudio, GAP’s upscale line launched in 2024 under the creative direction of fashion industry veteran Zac Posen.
Chalamet’s outfit, a sleek duchess satin trucker jacket paired with matching trousers, was a far cry from the GAP’s more casual retail offerings. Crafted specifically for the occasion, this ensemble was part of a concerted effort by GAP to elevate its profile. The look was complemented by almost $80,000 worth of Cartier jewelry, highlighting the luxury the brand aspired to embody. This strategic combination of high street and high fashion marks a significant pivot in GAP’s brand strategy since Zac Posen took over as executive vice president and creative director.
The brand’s high-fashion trajectory was further evidenced at this year’s Oscar party, where model Cara Delevingne was seen in a form-fitting gown from GapStudio. GAP continued its campaign to dominate the red carpet at other high-profile events as well, including the Met Gala. There, Oscar winner Da’Vine Joy Randolph impressed attendees in a custom GapStudio draped denim gown with a train, while Anne Hathaway turned heads at a Bulgari event in a structured shirt dress from the same line, which quickly sold out and fetched high prices on the resale market.
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The limited pre-sale of Chalamet’s outfit pieces, including the satin jacket priced at $198 and trousers at $128, is scheduled for March 8 on GAP’s website. The anticipation and expected quick sell-out of these items demonstrate the brand’s regained cool factor. By aligning itself with celebrities and high-fashion events, GAP is executing a masterful rebranding.
