Burberry has partnered once again with Highgrove Gardens to present a new capsule collection that draws inspiration from the private residence of Their Majesties King Charles III and Queen Camilla. Designed under the creative direction of Daniel Lee, the collection celebrates British artistry and nature through a 28-piece offering of menswear, womenswear, and accessories. The collaboration supports The King’s Foundation, the charity overseeing the estate’s gardens, and reflects the monarch’s long-standing dedication to sustainability and environmental stewardship.
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The collection features vibrant designs by British artist Helen Bullock, who took cues from the walled Kitchen Garden at Highgrove. Known for her expressive, hand-drawn style, Bullock interpreted the garden’s trees, bees, poppies, and cosmos into vivid prints and illustrations for the capsule. “The gardens are so vast and rich it was hard to decide where to start,” she said. “But I soon fell for the tangled sway of wildflowers.” With a focus on eco-conscious materials such as certified wool, organic cotton, and organic silk, the collection reinforces Burberry’s connection to the British outdoors and artisanal craft.
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The accompanying campaign, photographed by Camille Summers-Valli, features a trio of celebrated actors, Elizabeth McGovern, Laura Carmichael, and Ṣọpẹ́ Dìrísù, dressed in key pieces from the capsule. Shot in a British country house and garden setting, the portraits evoke familial warmth and a sense of seasonal renewal. Daniel Lee noted the casting as a deliberate choice: “Asking these esteemed actors to wear the collection was the best way to make the clothes come to life.”
To extend the campaign’s narrative beyond the garments, Burberry is launching a series of store activations. A standout window display in Qingdao, China, will be joined by floral installations in flagship locations including Miami, Sanlitun in Beijing, and London’s Regent Street. These in-store environments echo the essence of a British country garden, bringing Bullock’s artistic motifs into the physical retail experience.
This marks the fourth collaboration between Burberry and Highgrove, reinforcing a relationship rooted in mutual values of heritage, craft, and environmental awareness. “The strong relationship between Burberry and Highgrove continues in this fourth collection,” said Scott Simpson, Retail Director for The King’s Foundation, “celebrating excellence in British creativity, heritage and the wonderful outdoors.” Each purchase from the collection contributes to the Foundation’s work in education and conservation, ensuring the continuation of heritage skills and sustainability efforts.
