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Rolls-Royce Celebrates Phantom’s 100 Years with Custom Goldfinger

A Bond-inspired Phantom designed for Phantom’s centenary debuts at Lake Como.

May 30, 2025
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Rolls-Royce Celebrates Phantom’s 100 Years with Custom Goldfinger
© Rolls-Royce

Rolls-Royce introduced the Phantom Goldfinger at the 2025 Concorso d’Eleganza Villa d’Este on May 24, marking 100 years of Phantom with a commanding presence at Lake Como. The custom-built commission, inspired by the 1964 James Bond film Goldfinger, made its global debut on the Mosaic Lawn of the Grand Hotel, where it joined a curated exhibition of Phantom history and craftsmanship.

CARS

The Phantom Goldfinger honors one of cinema’s most iconic villains, Auric Goldfinger, who drove a 1937 Phantom III Sedanca de Ville in the original film. That very vehicle also appeared at the Villa d’Este gathering, tying past and present into a shared narrative. The new Phantom Extended interprets the villain’s legacy through fine details, including 18- and 24-carat gold elements, allusions to characters and locations, and cues drawn from the movie’s mood and storyline.

© Rolls-Royce

Commissioned in 2024, the year Goldfinger turned 60, this project represents more than a cinematic nod. Rolls-Royce channeled its Bespoke division to turn a personal vision into a physical object, one that connects private nostalgia with public luxury. The Goldfinger edition joins a legacy of 12 Rolls-Royce appearances in the 007 franchise, reinforcing the brand’s long-standing relationship with film and image-making.

To further honor the Phantom nameplate, Rolls-Royce designers created eight original artworks for the occasion. Each piece focused on a specific Phantom generation, rendered in the visual language of the era it represented. From roaring twenties elegance to early 2000s minimalism, the artworks formed a timeline that captured the shifting identities of the model across a century. The compositions also placed each car in a setting that reflected its cultural role at the time, an approach that underscores Phantom’s adaptability and influence.

Rolls-Royce Celebrates Phantom’s 100 Years with Custom Goldfinger
© Rolls-Royce
© Rolls-Royce

In addition to the exhibition and Goldfinger debut, guests witnessed the opening parade of the Concorso, which included a pristine example of the Phantom V. This generation has served heads of state, monarchs, and influential figures around the globe. Its presence at the event reaffirmed Phantom’s reputation as a motor car of authority and discernment.

Chris Brownridge, Chief Executive of Rolls-Royce Motor Cars, described the event as a fitting place to introduce Phantom Goldfinger to the public. He praised the setting as one that treats the motor car as a form of art and cultural expression. “We are proud to make the public debut of Phantom Goldfinger,” Brownridge stated, calling it a remarkable example of Bespoke design and a tribute to a film that holds personal meaning for the client.

Rolls-Royce Celebrates Phantom’s 100 Years with Custom Goldfinger
© Rolls-Royce

The 2025 Concorso d’Eleganza took place during a season rich with cultural and luxury events across Italy. Against this backdrop, Rolls-Royce delivered a precise and deliberate showcase. With Phantom Goldfinger, the brand looked back while pressing forward, linking cinematic history, client vision, and artistic execution.

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