adidas has launched a new campaign and apparel collection in collaboration with Oasis, celebrating three decades of shared influence. Titled Original Forever, the campaign and collection arrive just ahead of the band’s highly anticipated Live ‘25 tour, reigniting a link between music and sportswear that shaped an entire era.
The partnership builds on the long-standing visual and cultural ties between the Gallagher brothers and the adidas brand. From the football terraces of the UK to sold-out stadium shows, the adidas tracksuit and classic sneakers became part of the band’s uniform, something Noel and Liam wore onstage and off. Now, adidas brings that energy back with a fresh take rooted in the styles of the 1990s.
The Oasis Live ‘25 x adidas capsule reimagines British essentials that once defined the look of a generation. The 26-piece lineup includes co-branded adidas Originals pieces such as the Firebird tracksuit, football-style raglan jerseys, coach jackets, and bucket hats. Designed in colorways of black, blue, or white, each item features both the adidas Originals logo and the Oasis emblem. The Firebird, known for its looser fit and retro feel, reportedly remains a favorite of Noel Gallagher.
To support the launch, adidas released a three-minute short film that looks back while pushing forward. The clip follows a group of young fans traveling through time, revisiting unforgettable Oasis concerts, from crowd-surfing at Knebworth to singing at Wembley. It ends with the Gallagher brothers, standing side by side, preparing to take the stage once again for the Live ‘25 tour. The film uses “Live Forever,” the band’s debut single, as its soundtrack, with Liam offering a voiceover that connects past and present.
“adidas and Oasis share a story defined by originality and cultural impact, with roots that run deep,” said Chris Walsh, VP Brand at adidas. “This official partnership represents more than just two icons coming together; it reignites a timeless piece of cultural music history.” According to adidas, the campaign and collection serve as a tribute to how music and style continue to influence one another.
Oasis fans can find the collection through several channels. It’s available now via adidas retail stores, the adidas webstore, the Oasis webstore, and will also be sold at stadiums during the band’s Live ‘25 tour dates.
Since the official reunion announcement in August 2024, interest in the band’s return has only grown. The collaboration captures a specific era but remains rooted in present-day energy. As the Live ‘25 tour approaches, the collection offers fans a tangible piece of the story, one that spans from stadium seats to soundchecks.
