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Officine Générale SS26 Pariviera Brings Coastal Ease to Paris

The SS26 collection balances Parisian sharpness with a longing for the sea, offering relaxed silhouettes and subtle nods to coastal living.

July 1, 2025
in Paris Fashion Week, Spring Summer 2026 Menswear, Spring Summer 2026 Womenswear
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Officine Générale SS26 Pariviera Brings Coastal Ease to Paris
Courtesy of Officine Générale

Officine Générale Spring Summer 2026 collection steps onto Rue Jules Chaplain with an idea as vivid as the street itself. This quiet corner of Paris, known among locals for its arthouse cinema, also houses the brand’s headquarters, where founder Pierre Mahéo and his team develop each season. For this show, Mahéo didn’t need to look far for a name. The concept for Pariviera came while standing just outside the building, cigarette in hand, caught between the energy of the city and a personal longing for the sea.

Paris has always held Mahéo’s affection, ever since his move from Brittany. But its distance from the coast still tugs at him. That tension, between city and sea, drives the core of the Spring Summer 2026 collection. He imagined a Parisian summer infused with the attitude of the Riviera. The name Pariviera speaks to that idea: a season that ignores borders, a mood suspended between two places.

Courtesy of Officine Générale
Officine Générale SS26 Pariviera Brings Coastal Ease to Paris
Courtesy of Officine Générale

The collection opens with an emphasis on volume and air. Fabrics move with ease, creating silhouettes that feel lifted rather than weighed down. Mahéo introduced a poplin with parachute-like lightness, almost weightless in its touch. This fabric shapes the season’s softer tailoring, shirts, and outerwear, offering movement and breathability. Alongside it, a cotton-linen-Tencel blend introduces contrast through a finer, more formal structure.

Throughout the collection, Mahéo added quiet references to the coast. Rolled hems on pants, open shirt collars, and casual scarves tied around the head suggest time spent outdoors. The scarves in particular, styled à la Keith Richards or Henrik Purienne, inject a sense of personal ritual. They feel less like accessories and more like extensions of how one wears the season. Beach sandals appear often, underscoring the idea of comfort without sacrificing coherence.

Courtesy of Officine Générale

For women, the collection follows the same thread while establishing distinct lines. Cuts favor fluidity without mirroring the men’s silhouettes. Mahéo imagines the pair, man and woman, not as twins, but as companions. Their clothing shares a language, not a uniform. The women’s pieces speak with the same vocabulary: lightness, gesture, and relaxed sharpness. They suggest presence, not performance.

The decision to present the show on Rue Jules Chaplain felt intuitive. After staging the January presentation at Café Le Rouquet, a Paris institution with history in its bones, Mahéo returned to a more personal street. He sees the street as a daily source of observation, a theater of movement and possibility. For him, the street gives back. It offers inspiration, people, rhythm. This season, he returned the gesture by dressing it.

Officine Générale SS26 Pariviera Brings Coastal Ease to Paris
Courtesy of Officine Générale

The clothes shown don’t live in abstraction. They ask to be worn, walked in, lived with. Mahéo stressed that even a summer collection must stay grounded. Heat, sweat, impulse, all shape the way we dress. The idea of the Riviera must function within the tempo of Paris. That’s where the collection finds its strength. It doesn’t fantasize the sea; it folds it into the rhythm of daily life.

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Tags: collectionsmenswearOfficine GénéralePFWss26Womenswear
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