AD CAMPAIGNS
The campaign continues the brand’s exploration of classic American prep, this time translated for colder days, from snow-covered slopes to fireside cabins.
Captured in a relaxed alpine setting, Jung Hae In embodies the season’s balance of comfort and refinement. The wardrobe centers on timeless barn jackets, layered knits, and easy shirting, a modern take on prep that favors warmth and ease over formality. Each look channels Hilfiger’s signature confidence, where collegiate codes evolve into something more understated and lived-in.
“Classic prep meets comfort. Winter starts here with Jung Hae In,” reads the campaign’s tagline, perfectly summing up the mood. With his effortless charm, Jung Hae In reinforces Tommy Hilfiger’s continued connection to global audiences, bridging American heritage style with a modern international sensibility.
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The Winter 2025 campaign is now live on Tommy Hilfiger’s official channels, marking another chapter in the ongoing partnership between the brand and one of Korea’s most beloved actors.
