J.Crew presents a lively holiday campaign built around a group of characters called The Wishlisters. Each one brings a distinct tone, creating a narrative that follows the familiar chaos, charm, and rhythm of holidays. The campaign uses richly styled interiors, charismatic poses, and playful staging to show how each character approaches the holidays in their own way.
Abby and Baskin Champion appear as The Holiday Shoppers, setting the tempo for a season built on lists, gift bags, and quick exits from crowded rooms. Aki and Koichi Kim appear as The Holiday Lovers. Their scenes lean into comfort and familiarity. The setting suggests long traditions shared over many winters, with soft lighting and relaxed body language guiding the viewer.
Delaney Rowe takes on The Holiday Drama Queen. Her scenes embrace humor and theatrical staging. She sits in rooms filled with polished surfaces, vivid tones, and visual abundance. Her posture, expression, and styling communicate a mix of self-awareness and playful exaggeration. Kareem Rahma represents The Holiday Entertainer, a character who welcomes lively rooms and long evenings. His scenes focus on relaxed confidence, presenting him in environments that feel lived-in and slightly nostalgic.
Taylen Biggs appears as The Holiday Dreamer. Her scenes convey imagination, comfort, and the rituals of a young person building their own version of the holidays. Soft bedding, scattered notebooks, toys, and oversized gift boxes form her world.
Terrence O’Connor appears as The Holiday Sportsman, his scenes hint at colder weather and outdoor adventures. Vintage skis, textured knits, and snow-dusted accents create a frame for his character. He stands in a room filled with gear, clothing layers, and rustic objects that suggest a winter routine shaped by activity and tradition.
The sets feature deep greens, warm reds, gold accents, patterned fabrics, stacks of gift boxes, and holiday décor that shifts from polished to cozy. The Wishlisters concept gives the campaign a clear structure while keeping the focus on the clothes, the mood, and the energy of holidays.
