For Chinese New Year, Bottega Veneta presents a campaign shaped around shared culture and personal ritual, focusing on how everyday actions create meaning across generations. The project brings together chef Qu Yuyu, actor Zhang Kang Le, Olympic swimming champion Pan Zhanle, actor Yo Yang, and cinema icon Sylvia Chang.
Directed by Dorothia Zhang, the campaign draws inspiration from the Mandopop classic Sweet Honey (Tian Mi Mi). Rather than functioning as a soundtrack alone, the song becomes a connective thread that links each vignette. The camera observes quietly as daily actions unfold, allowing gesture and atmosphere to carry the narrative.
Qu Yuyu appears preparing food, framing cooking as a grounding act tied closely to reunion and care. Zhang Kang Le moves through the city to purchase a bright bouquet of flowers, a simple gesture that signals renewal and intention. Pan Zhanle marks the New Year by putting on a fresh outfit, presenting dressing as a moment of transition and readiness. Yo Yang shares a bike ride with his wife, Melinda Wang, capturing companionship through movement. Sylvia Chang appears in a karaoke scene with her son Oscar Wang and his partner You Tianyi, presenting singing as a familial exchange shaped by time spent together.
Throughout the film, each participant sings a portion of Tian Mi Mi. These fragments connect from one scene to the next, gradually forming the full song. The structure allows the campaign to move between distinct lives while maintaining continuity. As the melody passes between voices, it gathers resonance across age, profession, and personal history.
Originally released in 1979 and performed by the legendary Teresa Teng, Tian Mi Mi carries decades of cultural memory. Its tender tone and familiarity have led to numerous reinterpretations across music, film, and television. One of its most recognizable appearances came in Almost a Love Story, where Maggie Cheung and Leon Lai sing the song while riding a bicycle through Hong Kong.
As New Year traditions invite reflection alongside reunion, the campaign frames ritual as a living practice. Cooking, dressing, riding, singing, and gathering appear as ways people locate themselves within family and community. Bottega Veneta positions culture as something shaped through repetition, memory, and participation.
