Vogue Hong Kong names JISOO as its January 2026 digital cover star, placing her in Tommy Hilfiger Lunar New Year 2026 capsule ahead of release. The feature frames the collection through a series of styled looks that position the capsule within the brand’s Modern Prep direction.
For the cover story, JISOO wears a classic leather baseball jacket layered over a twill mini shirt dress, finished with knee-high boots. The styling presents a clean, confident profile that draws from familiar preppy codes while pushing them into a sharper, contemporary register.
JISOO addresses her connection to the brand directly, saying, “The timeless preppy silhouette is exactly why I love Tommy Hilfiger.” The statement anchors the editorial in personal preference, reinforcing the idea that the capsule speaks through recognizable forms and confident styling choices.
Behind the camera, photographer Yoon Ji Yong captures the collection with a controlled, fashion-forward lens. Fashion direction by Iemi Chu sets a focused tone, while stylist Choi Ja Young builds each look with precision. Hair stylist Lee Seon Yeong and makeup artist Hwang Hui Jung keep the beauty approach clean and refined, supporting the clothing rather than competing with it. Manicurist Park Eun Kyung adds subtle finishing touches, while set designer Choi Seo Yun establishes a composed environment for the shoot. Executive producer Lee Kyung Kim oversees production, with coordination by Lee Jin Kyung and on-set production by Lee Young Woo. Photographer assistants Lee Ji Hu and Moon Jeong Hyun support the execution behind the scenes.
The editorial extends beyond the cover look to present another key outfit from the Lunar New Year capsule. JISOO appears in an ivory quilted jacket paired with a red and white striped knit polo, styled with a black pleated mini skirt and classic loafers. Tommy Hilfiger draws from its nautical roots for this capsule, integrating knot motifs that reference reunion. The motifs appear as graphic and structural elements rather than decorative flourishes.
By introducing the Lunar New Year 2026 capsule through a Vogue Hong Kong digital cover, Tommy Hilfiger places the release within a clear editorial context. Structured silhouettes, deliberate styling, and JISOO’s assured presence shape the capsule’s direction, establishing its tone ahead of the season.
