adidas Originals builds its Spring Summer 2026 campaign on a long-standing relationship with football that spans performance and everyday style. The project follows the reveal of the FIFA World Cup 2026 away jerseys, where the Trefoil returned to Federation kits for the first time in 36 years during a launch event in Los Angeles on March 19.
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The campaign unfolds through a series of films directed by Jack Begert and still imagery captured by Chris Rhodes. These visuals follow moments of movement and anticipation, set within traffic scenes that gather a diverse cast. Jude Bellingham appears alongside musicians, designers, artists, and everyday fans. The casting reflects a wide range of voices, placing professional athletes and cultural figures within the same narrative space.
The collection draws from different eras of sport and streetwear, shaping familiar silhouettes for a new generation. adidas Originals frames these pieces within a broader narrative that connects past references with current movements in style. The approach focuses on how football influences clothing, identity, and daily expression across different environments.
The black Samba with white stripes returns as a core staple, while the Handball Spezial appears in a dark blue colorway with light blue stripes. The Firebird tracksuit arrives in black and red versions, maintaining its presence within football and street culture. New interpretations extend to performance-driven models. The Megaride F50 and the Predator Sala draw from the original F50 and Predator lines, translating their design language into street-focused footwear. The FIFA World Cup 2026 away jerseys appear within the campaign, linking international competition with lifestyle dressing.
The concept draws from fan culture tied to the World Cup, focusing on rituals, superstitions, and unexpected encounters. It captures moments that define how supporters experience the game, from routine habits to emotional reactions. These scenes show how football creates shared connections across different locations and backgrounds. The campaign places emphasis on these human interactions, presenting them as central to the sport’s cultural presence.
