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AMIRI Takes High-Summer 2026 to Palm Springs

Palm Springs frames a collection shaped by midcentury architecture and the energy of a Hollywood escape.

April 17, 2026
in Ad Campaigns, Amiri, Menswear, Spring Summer 2026 Campaigns, Womenswear
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AMIRI High-Summer 2026
Courtesy of AMIRI

AMIRI presents High-Summer 2026 through the idea of a continuous California season, where summer extends across time and place. The collection moves across the state toward Palm Springs, a destination long associated with sunlight, privacy, and Hollywood escape. This setting defines the direction of the collection, shaped by the people who pass through it and the visual codes they leave behind.

SPRING SUMMER 2026

Palm Springs provides both context and structure. Its midcentury modern architecture and manicured lawns sit within the Colorado desert, creating a setting that feels detached from routine. The location has influenced generations of creatives, offering a space where perspective shifts. AMIRI uses this environment to frame a collection built around light, movement, and a specific approach to dressing that draws from California references.

AMIRI High-Summer 2026
Courtesy of AMIRI
AMIRI High-Summer 2026
Courtesy of AMIRI

The collection develops through a focused interpretation of American sportswear. Garments take familiar forms and refine them through proportion and material. Tailoring shapes the silhouette, with close-fitting pieces that follow the body. High-waisted trousers, slim knit shirts, and fitted dresses establish a consistent line across both menswear and womenswear.

Color plays a central role, drawn from the tones of the desert and surrounding environment. The palette includes sky blue, yellow, and a range of neutral shades, from chocolate to beige and taupe. These tones reflect the effect of sunlight on surfaces, where color softens and shifts over time.

Courtesy of AMIRI

Stripe patterns reference the furnishings found in Palm Springs hotels, appearing across garments with restraint. The AMIRI MA monogram integrates into terrycloth, adding texture without disrupting the overall direction. Accessories extend the same approach, with Sunset sunglasses introducing a sleek aviator shape finished with gold detailing.

Courtesy of AMIRI

Silk and cotton form the base, chosen for their response to heat and movement. Crochet appears in key pieces, including tennis dresses and polo shirts, adding texture while maintaining the collection’s direction. Leather elements, such as crocodile-embossed belts, introduce contrast through surface. Embroidered monograms and gold buttons and snaps provide points of focus across the garments.

AMIRI High-Summer 2026 presents a controlled interpretation of seasonal dressing, rooted in California references and refined through design decisions that emphasize form, surface, and environment.

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Tags: ad campaignsamiriss26
Jana Kostic

Jana Kostic

Jana Kostic is an Editor at DSCENE Publishing, holding a Master’s degree in Electrical and Computer Engineering from Belgrade. Contributing across DSCENE, MMSCENE, and BeautySCENE, she covers daily news and editorial features.

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