Balenciaga introduces a new sneaker campaign centered on the Radar and Triple S.2, released on April 3, 2026. Developed under Creative Director Pierpaolo Piccioli, the project places footwear at the core of a wider study on routine, performance, and daily structure. The campaign follows actress Yao Chen, football player Hugo Ekitike, and singer Katy Perry, each presented through a sequence of actions tied to their personal habits.
SNEAKERS
The Radar sneaker brings a slender build with a 360-degree lacing system that wraps the foot with precision. Its structure focuses on flexibility and controlled movement, allowing the design to adapt to different conditions. Triple S.2 builds on an established silhouette, shifting it toward a more technical direction. The hybrid construction introduces a new balance between volume and control, refining how the shoe performs in motion.
Both models draw from athletic references, yet remain anchored in Balenciaga’s approach to footwear. The designs examine how familiar elements can shift through construction, proportion, and material treatment. Radar focuses on lightness and adaptability, while Triple S.2 carries weight through its layered sole and engineered upper. Together, they define two distinct approaches to contemporary sneaker design within the same framework.
The campaign, photographed by Mark Peckmezian with video direction by Mitch Ryan, follows a structured visual language. Yao Chen, Hugo Ekitike, and Katy Perry appear in controlled environments where repetition becomes the central theme. Each scene focuses on routine actions tied to training, recovery, and preparation. The sneakers appear alongside TechWear looks and pieces from the Fall 2026 collection, positioned within everyday moments that shape performance.
Objects related to nutrition, hydration, and rest enter the frame as part of a larger system. These elements create a direct connection between product and use, placing the sneakers within the rhythm of daily discipline. The campaign frames consistency as a measurable process, where results come from repeated actions rather than isolated moments.
In parallel with the visuals, Balenciaga releases a series of playlists curated from the talents’ workout routines. The music extends the campaign into another layer of daily practice, offering a direct reference to how each individual structures their time and focus. These playlists are available across Balenciaga’s official music channels, reinforcing the link between sound, movement, and repetition.
The Radar and Triple S.2 sneakers are now available in select stores and through Balenciaga’s official channels.
